Welcome to WebmasterWorld Guest from 54.221.9.209

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Should I remove keyword with 0 impressions?

     
9:36 pm on Sep 7, 2005 (gmt 0)

New User

10+ Year Member

joined:Sept 1, 2005
posts:10
votes: 0


Hi, Do keywords with 0 impressions after a month need removing to improve my quality score? I've seen a 50% drop in impressions since the big switch and I'm trying to improve my score.

Thanks

9:46 pm on Sept 7, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 10, 2005
posts:1512
votes: 0


That's what i like to know!
Do these zero percenters hurt campaigns in any way?
2:37 am on Sept 8, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 26, 2002
posts:724
votes: 0


I believe ads that have impressions but very low CTR hurt your overall score. They are cryptic about this but it seems pretty accurate when you look at the board lately and some folks cannot find a .05 word in their campaign and others have tons of them. Clearly google is using more then the adgroup to create data on how we are doing.
4:45 am on Sept 8, 2005 (gmt 0)

Preferred Member

10+ Year Member

joined:Nov 14, 2004
posts:578
votes: 0


Todd,

I recalling reading a credible post recently that while keywords with low ctr hurt you as you say, keywords with 0 impressions have no effect.

FWIW, I remove mine after 90 days with 0 impressions.

patient2all

12:24 pm on Sept 8, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 1, 2004
posts:1987
votes: 0


Not hard statistics but...

I removed all keywords with a low CTR - below about 0.8

It may be a coincidence but my inactive word count went down by more than 1/2. And, my daily average CPC is now at 4 cents when all bids are at 7 cents. I used to have to run the campaign at 9cents to get similar visitors.

4:49 pm on Sept 8, 2005 (gmt 0)

Preferred Member

10+ Year Member

joined:June 15, 2005
posts:466
votes: 0


Regarding keywords with a low CTR, during SES I was privy to a session that talked about how removing low producing keywords can impact you negatively since searchers are apt to try an average of 2.3 keyword variations in order to narrow their findings, so while they may not click on the first selection of results, they may find credibility in your site should they enter 3 rounds of terms and see your site pop up all 3 times. I believe there are a few programs out there that will report for you the succession of keyword entry chosen before a person comes to your site. However, in contrast to all I've just said, on the technical side regarding if low CTR keywords affect your overall Quality Score, I couldn't tell ya.
7:49 pm on Sept 8, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 26, 2002
posts:724
votes: 0


I see i missed the mark in answering the first time. The effect of a zero impression keyword should be "zero".. No data good or bad BUT does google see it that way? Who knows. They do remove them after 90 days with a disable so I would think it is house keeping.
8:18 pm on Sept 8, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:June 14, 2003
posts:110
votes: 0


Unfortunately, the last week or so, the keyword tool, to delete hasn't been working properly. I tried setting a filter to Impression = 0 and it doesn't work.