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Tip: How to re-activate all inactive keywords...

12:59 am on Aug 27, 2005 (gmt 0)

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joined:July 24, 2004
votes: 0


I've tried the following method on many ad groups, and it seems to work - I've successfully re-activated several thousand keywords (without increasing CPC) this way:

1. In an affected ad group, make a change to one of your ads, or create a new ad.

2. Choose "Edit Keywords." Select all keywords (Windows users: click in the keyword list and type CTRL-A). Perform a Cut operation (e.g. CTRL-X).

2a. (optional) For those as risk-averse as I am - paste the keywords into a test editor and save the file.

3. Click on Save. Wait. Eventually you will see your ad group, with seemingly zero keywords.

4. Click on Add Keywords. In the keyword field, perform a paste (e.g. CTRL-V).

5. Click on Save.

In nearly all of my tests, this re-activated all previously inactive keywords. The exception was ad groups that utilized dynamic keyword substitution (see my previous posting on this).

BTW, I tried the same sequence, omitting step #1, and only a few keywords were re-activated.

Please give it a try and post your findings. For some of us, even if keywords become inactive again, its' worth repeating as often as necessary!



P.S. Surprisingly, all historical data (e.g. clicks, CTR) return when you re-add the keywords.

2:10 am on Aug 27, 2005 (gmt 0)

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WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 13, 2003
votes: 8

This method has been working since the change was made. It doesn't always make the new keywords active, it just makes them not disabled.

Visible keyword history statistics are saved at the adgroup level. If you delete a keyword and readd it to the same adgroup it's history is still there.

This is why in many adgroups you'll see keywords with high min CPCs when you try to reenable keywords that had a lot of disabled words. Creating a new adgroup and then pasting in the keyword list can often have dramatic effects upon min CPCs.