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We've simplified our keyword status system.
Your keywords will now either be active (triggering ads) or inactive (not triggering ads). Quality remains the most important factor in your keywords' performance. Each keyword will now have a minimum bid that is based on the quality of your keyword and ad text. If your maximum CPC doesn't meet this minimum bid, your keyword will be listed as inactive.
What you should do differently:
If a keyword is listed as inactive, improve its quality through optimization, delete it, or raise that keyword's maximum CPC to the minimum bid indicated. (Raising the bid will re-activate the keyword.) If your keyword is active, you don't need to do anything.
I hate to praise Overture, but at least they had the guts to call a min bid increase a min bid increase, not a great new feature.
every keyword i've seen where the min cpc is higher than the current average, i've been able to delete the keyword and readd it immediately to the adgroup for a min bid of $0.05 or $0.10.
seems quite silly that keywords with position 1.1 and $0.12 average cpcs are having new mins at $0.40-$1.25+ when a simple copy, delete, and paste makes it look like the old system.
Quality remains the most important factor in your keywords' performance. Each keyword will now have a minimum bid that is based on the quality of your keyword and ad text.
Hello? Anybody out there? As an Adsense publisher, I run a niche site that currently has very few Adwords advertisers. I'm tired of people bidding on my key phrase just because it's cheap and noone else is bidding on it. My visitors are willing to pay money for supplies they need to participate in my niche. If only the Google ads showed adverts for such advertisers, we could all make a few bucks.
Adwords users who are bidding on keywords just because they are cheap, but those keywords have nothing to do with their site... are the only ones who have to worry about this change?
[edited by: spaceylacie at 9:25 pm (utc) on Aug. 17, 2005]
Fine...I'll live without it. The only people here that are happy are the BIG players because now the rest of us are no longer in competition. Way to go Google. Yah you really fooled us into thinking this was a good thing. NOT
The only way we will get their attention is for all the smaller companies that are hurt (one thing we have is numbers) to reduce our campaigns as far as we can. Once a few hundred million is not showing on the books on the quarterly reports....then they might get the message that we are not happy. I have reduced our campaign by 50% to start and now looking at other ways of spending the ad money.
DO NO EVIL INDEED