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AdWords with Longer Descriptions

Interesting idea!

     
4:31 am on May 1, 2005 (gmt 0)

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joined:Sept 7, 2002
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Just saw a #1 PPC listing have a rather long description. Took a snapshot, unfortunately I can't show it off here, but its definitely an intriguing idea. Didn't look all that bad either. Much better than other stuff I've seen them test.
 

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