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For those of you that track traffic patterns, and have high-volume campaigns (> 1 million impressions per day), have you been seeing anything weird lately?
Over the last two weeks, we've seen the stragest things ever.
Traditionally, Monday is always our best day in terms of traffic from Adwords. Everyone has a best day, I'm sure, but it's probably different for everyone. It will certainly be tied to what type of products or services you offer.
This week especially has been weird. Impressions dropped in half one day, and doubled yesterday from their previous numbers last week on that day.
So, has anyone else been seeing completely wonky traffic patterns in the recent past?
Whatever it is, the jury is still out whether it's good or bad. One thing I know - our traffic used to be a nice U shape. Now it's jolting all over the place. Specifically, at 4 PM EST yesterday, we have reason to believe there was a major change at Adwords.
[edited by: Brett_Tabke at 9:40 pm (utc) on Feb. 3, 2005]
[edit reason] added link to adsense thread. [/edit]
Last Mon-Fri saw traffic reach a nice plateau (relative to the new, higher volumes I'm experiencing), with usual weekend dips. Up to this new working-week plateau again for Monday & Tuesday this week, then crunch; down by one third yesterday.
All most unusual based on past trends.
I'm really not quite sure what to make of it all as yet.
The thought process could be - I read how wonderful Google did in Q4 2004. Then I read that 95% of Google's revenue comes from these advertisements. Wait, let me see how these advertisements look, by searching on Google. Hmmmm... So if I click on these ads, Google gets more money. Let me check that out. Oh.. this ad also looks good, let me check that out also. And so on. You get the idea....
Searching from Sweden through google.com I see no ads whatsoever for some very competitive keywords (mentioned in the article and in the comment at the bottom). Google.se still show them though.
Might it also have something to do with advertisers turning their ads off for Super Bowl weekend?