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Google are going to be making serious serious changes to the whole affiliate > merchant via ppc stuff.
early reports indicate an "auction" based system where advertisers fight it out on who can bid, and only 1 advertiser per site as such.
obviously I do NOT have correct details as I do NOT work for Google. so can not explain exactly whats gonna take place.
but be ready, it soon cometh.
Clearly, Google wants to force direct-to-merchant affiliates to build their own websites, So
Those new websites don't produce the same high revenues to which the affiliates have become accustomed, So
The affiliates put up Adsense ads on all of their new pages, So
Who owns Adsense? - Google does, of course, So
Google Rules the World!
Just think of it, Thousands and Thousands of new Adsense ads on thousands of new consumer-oriented websites - it's so diabolically simple, it's Pure Evil!
We have pro-affiliates telling us that the world will end and G$ will fall apart if G$ stops having affiliate ads in the AdWords adspace.
Now we have a pro-affiliate telling us that the world will be even further dominated by G$ and G$ will get richer if G$ stops affiliate ads in the AdWords adspace.
joined:Dec 17, 2003
As the argument now stands, I think Google would be insane to implement what Shak outlined in post 1.
maybe this rumor was started entirely for the purpose of getting advertiser feedback on the situation
Interesting. We do know that Google (and a lot of others) value the opinions from here. Maybe they fed Shak the rumour to get some feedback? Very interesting thought :)
joined:Dec 17, 2003
This post is addressed to AWA or Google Guy.
I have read this thread from beginning to end twice.
I don't often post as you can tell, although I often pass bye and check out what's happening.
I can see we have a problem here that is not going to go away (although I wish it could).
Like everyone else, I get very annoyed with the E-Bay ads which seem so irrelavent to the search terms under which you find them.
So here for what it's worth is my two pence worth..
Let me first just say though that it was the Affiliates who first saw the potential of Adwords as an effective promotional medium, only later did the self centered types of M & M's ilk cotten on, and yet they want to restrict the Aff's after paving the way to better profits for themselves.
Anyway I digress.
I'll get back to the point!
From what I've read a bidding system of some sort is propossed. That is not the way to go from my experience of advertising on Ad words.
My best conversions "as a bottom feeding affiliate" are without a doubt from 2 word phrase match and 3 word search terms. They are ultra qualified people who know what they are looking for and want the most direct route to get it. The most spammy ads are 1 & 2 word broad matched search terms which tend to be on the whole fishing expeditions.
Instead of having a bidding system that will cost Google a great deal of time, effort, and money to put in place; why not just restrict Aff's "me included" to highly relevent Pre-Qualified 2 word phrase match and or 3 word search terms. Let use fill in the niches that most Merchants and Websites can't afford the time, trouble and effort to cover properly.
That way it would be a win, win, win for everyboady including Google's shareholders..
Ps, Now please excuse me whilst I also join the others in the trough.