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Adwords to ban affiliates?



4:44 pm on Nov 17, 2004 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member

strong rumours on the grapeine that Google is considering stopping the promotion of merchants by affiliates using adwords to send traffic direct to the merchants.

other theories are that only merchant and 1 affiliate will be allowed.

any word on the street people?

AWA, any comment you or your people may want to make or can possibly share?



7:26 pm on Nov 17, 2004 (gmt 0)

10+ Year Member

FYI, at the end of the "PPC Bid Spend and Maximization" session, Emily White (from Google) said she was aware of the affiliate issue but was unable to comment...


8:46 pm on Nov 17, 2004 (gmt 0)

10+ Year Member

MultiMan said:
affiliate ads are destroying the useabilty and value of the AdWords adspace

If affiliates can make a profit on adwords ads, then surely you ought to be able to as well.

Google did hold an adwords university purely for affiliates in London a couple of weeks ago, so it's bizarre use of marketing budget if they're about to ban affiliate ads...?

Richard Overvold

10:25 pm on Nov 17, 2004 (gmt 0)

10+ Year Member

If any of you run Overture. They have the same rules. Regardless, as keywordguru said, just create a landing page. No big deal.


1:08 am on Nov 18, 2004 (gmt 0)

10+ Year Member

I guess that solves it from the advertisers end. If they do change, it isn't the end of the world. Will just take a little more work. That makes the game that much more competitive.

Either way, they will make tons of cash!:) Enjoy it while it lasts IF they ever bother to change.


1:41 am on Nov 18, 2004 (gmt 0)

All I have to say to google is this:

I've spent over a quarter million dollars on adwords as just one affiliate advertiser. Do you want to lose the revenue from across thousands of accounts?

Very simple business decision for google.


2:07 am on Nov 18, 2004 (gmt 0)

10+ Year Member

True Dat PPCBidder.


2:21 am on Nov 18, 2004 (gmt 0)

10+ Year Member

PPCBidder, If you've spent that much money, then you can surely afford to prove you are honestly committed to your keyword by creating a real-domain site to make your sales and let your users decide if they really want to make the purchases from there.

But affiliates have no place being alongside the real-domain site ads who have proven they ARE committed to their keyword.

I really recommend that fellow WebmasterWorld'ers here read the other thread via the link I posted previously.


2:43 am on Nov 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member


I surmise from your posts that one or more of the following is true:

1)Your margins are worse than your competitors
2)You got slammed by Florida
3)Your affiliate program is non-existent or uninteresting
4)Your conversion rates are lower than they should be, hence your affiliate program uninteresting

Google doesn't *owe* anyone organic search traffic, and affiliates are performing a very valuable function in our economy, namely that of surpressing inflation and improving our lives. How? By efficiently promoting better/cheaper/cooler products, services, ways of buying, than what currently exists.

I work with a large number of big advertisers, and it always seems to be the case that the ones who are executing well *love* affiliates in PPC, and the ones who have marketing/merchandising challenges/shortcomings don't.

Either affiliate marketing is good, or capitalism isn't.


3:01 am on Nov 18, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

AWA, any comment you or your people may want to make or can possibly share?

Sorry for a really delayed response. I'm just now coming up for air after a long day. And since a lot has occurred in this thread since Shak's original post, my response almost feels like a part of a different thread by now.

In any case, I really answered this question as best I could in another thread on the same subject. Quoting that earlier post:

...as was mentioned in my intro to WebmasterWorld, I'm not really able to comment on AdWords business plans, or what the future may hold for AdWords.

Such things are not at all a part of my realm here at AdWords, and as a consequence I have no first-hand knowledge on the subject of affiliate advertising that you've inquired about.

What I can offer is this: I'll happily pass your concern on, verbatim, in the report that I send out to many folks here at Google each week. A pretty high percentage of the readers of this report are the decision makers to whom you'd want your concerns known....

With all of that said, and still holding true, I did go looking for more information, and was given this info to post:

Google’s affiliate policy has not been changed. This means that your approved affiliate AdWords ads will continue to run on Google.com. Please be assured that we have no current plans to completely block affiliates from AdWords. If we do make any changes to our affiliate policy, you’ll be notified.

I can certainly understand the strong feelings this topic engenders, and suggest that it probably best to not pay a great deal of attention to rumors, as they can easily get out of hand. And, as stated above, if the policy were to change, advertisers will be notified.



3:17 am on Nov 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

AWA, I can entirely appreciate your position in representing Google Corporate. Been there. Done that.

Your (Google Corporate) attention should be directed to the fact that on some keywords the results are being dominated/manipulated/misranked (take your pick) by affiliate listings.

In theory, IMHO there's no problem with being an affiliate who is marketing. In practice, with multiple marketers working for the same affiliate who are dominating the SERPS, there is a problem, both for the user and the advertisers. One simple rule that could be imposed is that only one advertiser is allowed per keyword per domain name, or name of a mirror domain. This simple rule would dampen a lot of the problem. It's not perfect, but it is a step in the right direction. It's also implementable. Whoever gets to the term first, can have it.

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