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On Thurs., the number of visitors to our site shot up higher than it ever has, but they didn't convert. Fri and Sat have seen higher numbers as well, but not as high as on Thurs. They also have spent alot of time just wandering our site.
As far as we know, we have not done anything to cause this, but I was wondering if google had.
The CTR on the content ads are dismal, not even close enough to account for the spike. But, I was wondering, what are the chances that people are typing in the URL instead of clicking? We haven't seen it before but this is a different audience...
Has anyone else who advertises on adwords seen this over the past few days?