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Keyword Insertion Now Works for URLs

     
5:48 am on Sep 14, 2004 (gmt 0)

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WebmasterWorld Administrator bakedjake is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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nuclei [webmasterworld.com] just discovered something big:

http://www.domain.com/?kw={keyword} now seems to be working.

So you can dynamically insert keywords that the user searched into the URL. That's huge for tracking broad matching.

AWA, I think I can forgive you for making my ads take so darn long to display. ;-)

6:00 am on Sept 14, 2004 (gmt 0)

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WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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What happens when they arrive from an AdSense publisher's site?
6:21 am on Sept 14, 2004 (gmt 0)

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I am currently testing that now. Will keep Jake up to speed as it progresses. But at this point it is looking like it returns the keyword that google assigned the ads for.
6:24 am on Sept 14, 2004 (gmt 0)

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As I predicted (msg #4, point #9) on:

[webmasterworld.com...]

As I understand it, this has been live on a limited availibility for while.

With broad matching, do you see the user search or your own keyword?

Not sure if I see any real benefit of this change. If it is a site you own and have control over then you would use conversion tracking. If it is not your own site than it can only help a little. Some networks allow insersion of data to store with sales, so this would help.

7:27 am on Sept 14, 2004 (gmt 0)

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Can you use this to "drive" dynamic searches?

Ebay affiliates can add KEYWORD to the search, etc?

11:07 am on Sept 14, 2004 (gmt 0)

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I did a short test.

It's the keyword from adwords that gets inserted, not the user's actual query.

11:15 am on Sept 14, 2004 (gmt 0)

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correct. If you want the actual query the surfer entered then you just grab the referer and seperate at q=

very basic.

1:02 pm on Sept 14, 2004 (gmt 0)

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if you would like an idea of how you might find it useful feel free to email me for the url to the viewer I made showing results.
1:49 pm on Sept 14, 2004 (gmt 0)

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If I understand right you mean the visible url (not the real url where user goes after clicking) may be dinamically set by that syntax.

Am I right? What happens if the length is to large? since you put the domain first just a few chars remain... and users that enter a keyphrase would cause the url to be largest than supported by the ad.

User search: "purple widgets"

Your visible url in the add:
ie: [example.com...] widgets

What happens with spaces between words?

[edited by: eWhisper at 12:53 pm (utc) on Sep. 15, 2004]
[edit reason] Please use example.com for sample links. [/edit]

1:56 pm on Sept 14, 2004 (gmt 0)

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silverbytes, it's the "real" url that it works for.
3:01 pm on Sept 14, 2004 (gmt 0)

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Any news on those other features we were "supposed" to see today? I'm not complaining, just curious :)
7:25 pm on Sept 14, 2004 (gmt 0)

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Hey,

Ok, I am trying to make sense of this new feature. If I works the way I think it does, it will be a great enhancement.

Ok say I own a website and use the www.example.com/?kw={keyword}. Does this go in the display or destination url?

So what this basically does is save you the time of entering?keyword (keyword being every individual keyword you want to track. So this will definitely save time on a bigger campaign.

You still can't track the individual word though through this when using broad matching... correct. I take it you would need a different tracking solution for this.

Thanks,

C.K.

[edited by: eWhisper at 7:34 pm (utc) on Sep. 14, 2004]
[edit reason] Please use example.com for sample URLs. [/edit]

7:36 pm on Sept 14, 2004 (gmt 0)

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Sorry to rain on the new feature parade, but this has been available since at least April (that's when we first ran across it). It's very helpful for affiliate programs that have a free form tracking field.
8:55 pm on Sept 14, 2004 (gmt 0)

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Jon: send me a PM (sticky mail) if you would like to see the viewer I made that shows this in action.

GuitarZen. same thing as above,, It is easy enough to track and yes it tracks which keyword triggered any adsense ad. The viewer shows you all info you would ever need.

Archie: this has not been reported anywhere except as a "very limited test". So in that effect, at the very least, it is brand new to everyone here.

By the way, If anyone would like the tracking code in PHP/MySQL as well as the viewer I made, feel free to ask me. I have put it up for free download.

4:46 am on Sept 15, 2004 (gmt 0)

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I see people are using [example.com...]

Does it also work if you use [example.com...]

Thanks

[edited by: eWhisper at 12:52 pm (utc) on Sep. 15, 2004]
[edit reason] Please use example.com for sample links. [/edit]

5:07 am on Sept 15, 2004 (gmt 0)

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biggles I use?grp=group&kw={keyword} to target what landing page people see by group, so yes, it will work as you have shown.