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does Google allow "PageRank For Sale" ads ?

I thought Google frowned on this, yet they accept these ads

     
6:51 am on May 15, 2004 (gmt 0)

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I'm confused. About 18 months ago, Google considered it high treason to openly sell PageRank. Now I see ads fed from Google in the Washington Post that explicitly advertise PageRank for sale. Here's a screen <snip> shot[/url].

Is it okay to sell PageRank now?

[edited by: Brett_Tabke at 12:41 pm (utc) on June 25, 2004]
[edit reason] no specifics. Please reread the TOS [/edit]

9:58 pm on May 31, 2004 (gmt 0)

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I guess Google couldn't care less since pagerank is all but worthless these days.

Of course they still need to put on a stern face when they write about it here to make everyone think it is still very important :)

3:43 am on June 10, 2004 (gmt 0)

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Hi All - First time as a poster. I wanted to just add that I think Google is saying that if you advertise on a relevant site with a text ad and it also is a high PR site, fine, you benefit two ways. You really can't tell a site not to advertise on another site. But if you scheme with a group of sites to trade links with each other just for a PR boost, that is spam. It's like with email spam, there is a fine line between these things.
10:43 am on June 25, 2004 (gmt 0)

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I think it would be rather hypocritical of Google to punish sites for selling advertising to sites of a theme different from your own considering probably 90 percent of the advertising being bought at Google has nothing to do with search engines. The same for Yahoo. How many of their banners have anything to do with search? Who I sell advertising to is no one's business but mine. But, to blatantly sell PR for the sake of PR may be asking for trouble. So, sell advertising; don't sell PR.

Interestingly, although they frown on PR manipulation, they have no problem selling Adwords ads to those promoting such techniques.

11:07 am on June 25, 2004 (gmt 0)

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>Interestingly, although they frown on PR manipulation, they have no problem selling Adwords ads to those promoting such techniques.

Agreed.

Also odd that AWA seems to be vigilante and GG needed to step in to make the corporate point of view.

Has Google discovered that too many "important" sites are now selling PR for it to fight with? Banning or downgrading these sites would not only make it look foolish, but would also present it with huge legal problems.

It's nice to see Google between a rock and a hard place. I guess some more devaluation of PR is the best way out of the hole!

1:16 pm on June 25, 2004 (gmt 0)

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What's the best way to identify some of the PageRank Brokers? Let them run AdWords. ;)

If they are actually using terminology that states they are selling links for the benefit of PageRank, then they deserve what may be coming to them.

1:43 pm on June 25, 2004 (gmt 0)

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Google are not idiots. They know who has the page rank and who does not.

If you offer advertising solutions on your site you can provide an advertising solution in the form of a text link. As some of us are aware, text links that are well written and provide the correct call to action, convert very well.

You can script the text link ad that you are offering to a client or provide some type of accountable solution by adding some type of tracking software.

What I am trying to say is don't sell page rank, figure out the needs of the business owner and value to their advertising.

Page rank is useless without a sound business model.

But with the correct business model, a high page rank is one of lifes absolute treasures. ;)

2:38 pm on June 25, 2004 (gmt 0)

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>I guess Google couldn't care less since pagerank is all but worthless these days.

Exactly. ;)

2:52 pm on June 25, 2004 (gmt 0)

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Pagerank is not worthless. It is worth what the market will bear. Ignorant people still are obsessed with page rank and will pay good money for it. Educated seo people are still interested in pagerank because it guarantees regular visits from the google spider. A PR9 is almost the equivalent to inktomi's paid inclusion. It still is worth something.
5:05 pm on June 25, 2004 (gmt 0)

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Google must be loving this, are you kidding?

Think about it, anyone who's anyone in the business knows about page rank. They know what it is, most of them know how it works, and some of them know what it's worth..

If people sell a text link from their site based PURELY on PR, they are basically selling higher SERPs (or atleast used to be, now that's iffy of course). There's an entire economy based on buying text links that has been built around pagerank, which makes people think GOOGLE. Even if it's meaningless, I still have trouble buying or even just exchanging links with someone who has minimal PR, it's become a status symbol if nothing else. The only other thing that even comes CLOSE is Alexa Ranking, which everyone on the planet knows is BS (I personally got a site I haven't released yet down under 600,000 because I do a lot of work on it, upload it, and check it live, so it's a ton of refreshing).

I think Google must be happy with their position.

There is a big difference, however, between selling PR and selling text links and mentioning that your site has a decent PR. Many of these companies who sell PR are adding your link to 89398539485 link farms, and many of them are adding them to 50 of their own pages, which aren't link farms, but instead a huge cross linking experiement, both of which are bad for the system. Just selling a text link, even if you openly say that you have a decent PR, and it may increase the buyers, in no way will bother google. In fact, it probably gives them a pat on the back.

5:43 pm on June 25, 2004 (gmt 0)

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What's the best way to identify some of the PageRank Brokers? Let them run AdWords.
If they are actually using terminology that states they are selling links for the benefit of PageRank, then they deserve what may be coming to them.

That's a very astute observation there PageOne!

And when that PageRank is gone (or not passed) everyone "should" get there money back... since the link wasn't what was promised!

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