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Google AdWords Not Showing in the Evening

Can anybody offer insight?

     
7:02 pm on Feb 27, 2004 (gmt 0)

10+ Year Member



Sometimes in the evening my adwords add is nowhere to be seen even though i have enough money left on my daily budget for more clicks?

Are the top payers getting prefference?
Why is my add not being shown?

Thanks

Paul

7:20 pm on Feb 27, 2004 (gmt 0)

10+ Year Member



Have you read this:

[webmasterworld.com...]

3:08 am on Feb 28, 2004 (gmt 0)



I have a real problem right now. When I go to the dance tool my ad only shows on 2 of the 3 data centers. www does not show my ad at all. I went in to adwords and that term says at risk. Losing that keyword is not an option. I will do anything to make sure I am still there. Why does google do this. This is the single most important kw to my industry. This can not happen. I would pay a lot of money to keep it there. I do pay a lot of money to stay number one. The term is worth millions of dollars to me it has to stay. How can I fix this. Right now it says 1.5% CTR. The term has lost CTR because the free results have become more relavant. Why does google turn away money? It boggles the mind.

Yesterday it had a 10.5% CTR and the last 7 days it was 4.4 and last month was 1.2. Adwords says my Average pos is 1.0

Another funny thing is that they let Ebay put an ad there and it is completly irelavant. They are trying to sell a product that is only one word and it is the second word of the phrase. That ad has got to have a 0% CTR.

5:19 am on Feb 28, 2004 (gmt 0)



Ok it is back now. Very weird. I have seen Google do this before they just drop my ad and my ad only for a few hours. I checked all the reasons that could cause the problem and I don't meet any of them.
11:46 am on Feb 28, 2004 (gmt 0)

10+ Year Member



But it is still "at risk"?
I'm a total novice but I heard some interesting advice which said that if you have a keyword at risk, just delete it manually (possibly even delete that whole adgroup) and start it again. It is apparently a good way to wipe the slate clean and get you out of the "at risk" category
7:42 pm on Mar 1, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Ok it is back now. Very weird. I have seen Google do this before they just drop my ad and my ad only for a few hours. I checked all the reasons that could cause the problem and I don't meet any of them.

Chicken Juggler, when an ad sometimes shows and sometimes doesn't, it is almost always a Daily Budget issue.

If I had to put a number on it, having talked to literally hundreds of advertisers about it over the past 20 months, I'd say that 98% of the time it boils down to an insufficient daily budget.

AWA

8:18 pm on Mar 1, 2004 (gmt 0)



Would that explain why it was down in one data center but up at 2 others. We have big budgets that would cover anything.
10:07 pm on Mar 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've had the same problem with missing ads. I noticed another one around 5pm GMT for a UK-targeted campaign. As AWA keeps saying it is budget related I immediately checked the daily spend relative to budget. The figure was 36%. Checked Adwords' recommendation for the budget for that campaign. It said it was OK. All other campaigns had lower figures, and all were running, but this campaign clearly wasn't.

I then doubled the budget, and checked the ads again. That campaign started running again.

Now that it's about 10pm GMT the spend is 59% of the original budget, and the ad is still running.

I have a hypothesis that the daily budget doesn't work like it intuitively should. I suspect that for terms that have high daytime traffic and low evening traffic Adwords assumes the traffic is going to stay high all evening. It then erroneously projects that the daily budget will be exceeded and begins slowing ad delivery.

Meanwhile, the advertiser is thinking that the budget is fine because actual daily spends don't get near the budget number, and because that budget was recommended by Adwords' rather-generous budget recommendation system.

The budget recommendation system thinks the budget is okay because it is looking at long-term gross traffic volumes, not short-term daypart volumes.

So, both the budget recommendation and the advertiser's understanding of the correct budget is reasonable, and due to a bias in the approaching-daily-budget-ceiling calculation system, Adwords inappropriately slows delivery.

10:07 pm on Mar 1, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Would that explain why it was down in one data center but up at 2 others.

Honestly, I can't answer this. The concept of ads 'showing' in particular data centers is new to me. Perhaps one of tech wizards could jump in. eWhisper? Others?

We have big budgets that would cover anything.

If you have lots of keywords with a very high CTR, the system that calculates the recommended budget can be 'fooled'. So it may show as OK, even though your ad may not be appearing all the time.

You mention that this keywords is "worth millions" to you. So just as an experiment, if you don't see the ad all the time, raise your Daily Budget and see if this makes it appear again. Allow about an hour for all the servers to update.

And of course, you might want to consider contacting AdWords support, where they can take a look at the actual account. This goes a long way in troubleshooting, believe me!

AWA

10:59 pm on Mar 1, 2004 (gmt 0)



Ok it is doing it right now. I am gone from all data centers funny thing is that my ad shows up on aol.
11:07 pm on Mar 1, 2004 (gmt 0)



now we are back and we are gone from AOL. what are they doing over there.
2:29 am on Mar 2, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



This sounds like an extension of this thread:
[webmasterworld.com...]

I occasionally see ads on AOL that do not show up on G at all, and at the same time, I see ads on G that I know are syndicated, that don't always show up on AOL.

These ads throughout a day or two generally even out (i.e. are seen on G and AOL at the same time), which one would assume is a daily budget issue, but in some cases, I know that's not it as the daily budgets are set 10x high than G recomends.

I don't know anything about the data centers and updates, I leave that to the SEO people - but if ads are being served in some areas, and not others, then maybe its time for the advertisers to learn more about how the centers work.

7:26 pm on Mar 2, 2004 (gmt 0)



Well evrything is back the way it should but i am sure it will happen again. At least I got a phone number out of Google. I can call them now if it happens again.
10:27 pm on Mar 2, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



When I go to the dance tool my ad only shows on 2 of the 3 data centers. www does not show my ad at all.

I don't know anything about the data centers and updates, I leave that to the SEO people - but if ads are being served in some areas, and not others, then maybe its time for the advertisers to learn more about how the centers work.

I ran this one past GoogleGuy, and the essence of his reply was:

...testing for your ad with a google dance tool is not supported nor recommended...

Just thought I'd pass this informed response on, as I was unfamiliar with the practice.

AWA

1:50 am on Mar 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA, you and I posted simultaneously yesterday, so perhaps you didn't see my hypothesis. I've been concerned for some time about ads that should be running but weren't, and developed a hypothesis about what Adwords is doing to cause it. Would you be able to comment on the hypothesis?

Thanks!

2:12 am on Mar 3, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Thanks for the bump, cline. You're correct - I actually didn't see your post, as I was evidently too busy checking my own for errors!

Interesting thought. Let me digest this overnight, consult with a wizard or two, and get back to you tomorrow.

:)

AWA

1:34 pm on Mar 3, 2004 (gmt 0)



The thing was that I was not getting ads on www. This has happened a few times. I just think there is some small flaw in your system that is hard to detect. I don't have to use the dance tool I can go to a bunch of datacenters by IP. Also I can call people all over the US and ask them what they see. Some would not see it and some would not because they are getting a different data center. I would not have brought this up if it was just not showing up on some IP I typed in. It was missing on www. Is it possible that Googles departments are not talking and don't care. Sounds like Dell. I have been trying to tell them about a major flaw on their website but nobody that workds their knows who is in charge of the website. Seriously I spent a day getting past around all over dell and nobody knew. Google please don't get like this.
1:49 am on Mar 5, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



cline, I haven't forgotten your question.

I am 99% certain that the system which calculates Recommended Budget does not take into account different traffic volumes for each keyword, per 'daypart'.

I just wanted to confirm this with engineering folks, but haven't been able to connect with the right person yet.

I'll keep trying and post again if I learn more - or learn anything different than the above.

Sorry it's taken so long to get back to this!

AWA

7:59 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My Adwords dedicated support rep just confirmed that my hypothesis was basically correct.

Here's the problem: Adwords allocates daily budget on an hourly basis using PST.

If you're running a European-targeted campaign, and especially if that campaign is B2B with the vast bulk of the traffic coming during business hours rather than the evening, you're going to quickly blow your hourly budget.

Your hourly budget is 1/24 of your daily budget. I checked on the campaign I was experiencing slowed delivery. The site gets 76% of its daily traffic by 10 am PST (8am-6pm GMT) vs. 42% of the daily budget allocated for those hours. Maximum divergence is at 5pm GMT with a 187% budget utilization.

Bottom line: for European B2B targeting, jack up the budget. You probably need double or the recommended budget to ensure ad delivery isn't slowed during business hours.

 

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