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Any side effects on pausing an ad campaign?

Wether it for a few days, weeks or months?

   
3:25 pm on Feb 17, 2004 (gmt 0)

10+ Year Member



Last time I paused my ad campaign was during the end of year between november - december periods as these prove to be quiet periods for us.

On resumption last month I stargle to see any CTR even if there plenty of impressions and a good CPC level set.

It took 2 weeks for the campaign to be up and running with regular CTR's results coming through.

Is this to be expected after a prelong pause?

 

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