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What to do when asked "Can you get us in local forums, BBs, & Blogs?"

     
8:56 pm on Jun 26, 2006 (gmt 0)

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Jun 26, 2006

A customer has just asked me to reference - in local forums, BBs, blogs, etc. - their upcoming new store opening and the associated free services that they will be offering.

They will also be submitting a press release. They want me to make the tech-savvy Internet-using locals aware of the news via online venues.

I would like some guidance with regard to:

1. What would be an appropriate fee to charge for performing their request?

2. A metric - some kind of "Here's proof that I did what you asked me to do" - that I can offer them to show that their one-time grand-opening special has (or not) been promoted as they have asked me to promote it.

Note that this promotional effort is not focused on driving traffic to their website (Incidentally, their website does not employ any web-analytics of any significant kind).

Regarding the fee, is it most typical to charge an hourly rate, or a flat fee for such a task?

Regarding the proof; I can of course simply provide the customer with a list of links to online posts that I will have made. Given that the goal is not specifically to drive traffic to a website, would you consider a list of posts sufficient?

Comments from those experienced in such a matter would be greatly appreciated. Thank you in advance.

Ambassador
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