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Client wants me to use submission software

And I'm against the idea

     
10:11 pm on Nov 24, 2005 (gmt 0)

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In another thread, I mentioned that I may have a client for SEO work. He runs a hosting company, and has many SEO customers.

The problem is that he wants me to use automated submission software, as that's what they've been doing up until now.

It's my understanding that the SE's frown on that these days.

His reasoning is that he needs to be able to show his customers that his company is doing something.

My position is that doing something harmful is not a good way to conduct business.

He also wants to be able to give them quarterly ranking reports. Is it possible to get these without doing automated submissions? Or are automated rank-checkers also a bad idea?

Any replies much appreciated.

10:41 pm on Nov 24, 2005 (gmt 0)

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The problem is that he wants me to use automated submission software, as that's what they've been doing up until now.

My question to the boss would be "Who accepts auto submissions these days anyway?". Just take a look at the Free Submit interface for the top three and two use captcha images and one uses a registration process to prevent auto submission.

[google.com...]
[search.msn.com...]
[submit.search.yahoo.com...]

Sure, you could sit there and waste your time and bandwidth auto submitting to all the others but it is usually not worth the time or the effort. Or the risk for that matter, whatever they may be. One thing that comes to mind would be spam.

P.S. Automated search engine submissions are so 90s. ;)

11:05 pm on Nov 24, 2005 (gmt 0)

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Oh here, show this to your boss...

Search Engine Submission Forum [webmasterworld.com]

Last post: 6:15 am on Jan 23, 2003 (utc -8) :)

11:17 pm on Nov 24, 2005 (gmt 0)

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Thanks for the reply, pageoneresults. I thought maybe I was the only one who was working away on the computer today, and not eating turkey. ;)

I've already read through the threads on the deprecated search engine submission forum. Actually, I read many of them when they were first posted years ago.

And that's why I'm so set against using auto-submits. I've never used them, and never had to. And I also get page-one results for my sites.

What this client--my potential boss--has been doing is giving his customers a way to quantify their decision to use his SEO services. I can understand that, but I think a better approach would be to show them where they rank on the day they sign up, then show them where they rank after six months, and then again at the end of a year.

It would seem to me that, rather than spending time doing auto-submissions every month, my time would be better spent doing on-page SEO and manual submissions to directories.

I guess that's what I'll suggest to him.

However, is there an automated service that compiles ranking reports that does not cause problems with the SE's? I noticed that Google's TOS makes reference to "unauthorized" rank-checkers, but doesn't get any more specific than that.

11:23 pm on Nov 24, 2005 (gmt 0)

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However, is there an automated service that compiles ranking reports that does not cause problems with the SE's? I noticed that Google's TOS makes reference to "unauthorized" rank-checkers, but doesn't get any more specific than that.

There are plenty of third party tools out there that use the API interfaces offered by the major search engines. For example, you secure a Google API Key, then plug that key into any of the third party tools (that you find by searching Google or your favorite SE) and you can then do what you want. Keep in mind that I believe Google limits the number of queries to 1,000 per day.

P.S. Forget about showing the client where they rank today and then 6 months from now. Train your client in advance to look at the overall picture and not to micromanage search engine positions. There is too much ebb and flow with the index to stress yourselves out over position movement with the search engine indices.

For example, look at the total number of search phrases for this month, then look at the total number of search phrases 6 months from now. Look at the total number of page views today, then look at the total number of page views 6 months from now. Look at ROI today and then look at ROI six months from now. That's the bottom line anyway. It doesn't matter how you achieve it, as long as it is achieved.

Watching search engine positions is like watching paint dry. ;)

12:09 am on Nov 25, 2005 (gmt 0)

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Thanks again for the suggestions, pageoneresults.

I'll do what I can to talk "the boss" into a more realistic and productive process.

"Watching search engine positions is like watching paint dry."

Well, it's more exciting than examining navel lint. ;)