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Information main Domain VS Subdomain

Provide best and Useful Information about the above topic

6:17 am on Feb 1, 2005 (gmt 0)

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10+ Year Member

joined:Feb 1, 2005
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To promote the site

Which best technique or way to promote the site from this both ways show below
1) To promote the site by domain i.e by main domain
2) To promote the site by subdomain
the above matter is related or targeting to particular keywords i.e. particular keyword and subdomain is also made by considering the particular keyword.

Explain with reason so that I can get a proper Idea about this matter