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risks aside i still would like to attempt to use webpositiongold. for example, i have a website that is hosted at a hosting company (not hosted internally on our server). if i use webpositiongold to check my website's rankings and the rankings of my competitors for various search terms and i am searching from work what will get banned if the search engines decide to? will my website and my competitors' websites get banned on those search engines (i would not think the search engine knows what website's i am looking for and if they did then they would ban my competitors too which would be penalizing the wrong site. if this is the case what would prevent someone from running WPG to the hilt to get their competitors banned)? or will the search engine ban the ip address of my computer that is doing webpositiongold from using its services? if this is the case i will just run webpositiongold from home and if it gets banned i can easily call my ISP (cable internet connection provider to reset my IP address).
As for your ISP simply changing your IP address: In the event you do get banned and a change in address gets you back to work, the 2nd IP ban will likely be applied to a range of IP address. That is, if you get banned on IP 10.0.0.1 and the ISP gives you 10.0.0.255, then the 2nd ban will be against 10.0.*.*, meaning all IPs are banned in the range of 10.0.0.1 to 10.0.255.255, and then you're done.
I know someone who uses WPG regularly to check his ranks on 1000 or so keyterms once a week or so on several SEs, and they've never been banned.
I have found that I can manually check just a few terms and get as good a grip on keyterm rankings overall as if I had run a report on every single term.
From my perspective, the search engines are missing out on a golden opportunity. Charging a fee to check rankings. Wow, what an idea that is! ;)
I've not heard of any recent cases of IP addresses being banned by Google. The last big one was overseas and it left 4 million people without access to Google. Outside of that, it is a rare occurence these days. Either that, or people just don't want to admit they stretched the limit with their tool.