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SEM tools and best practices for a site audit

putting together a comprehensive report.

     
5:30 pm on Aug 12, 2003 (gmt 0)

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I am fairly new to the SEM world but have done my fair share of reading here and through some books that I have purchased. I have been tasked with providing a report to present to our client (who we are currently doing a presentation layer redesign for) which:

- gives a grade to each section of the current site in terms of search engine visibility
- grades current SEM tactics such as use of title tags, keywords phrases, alt tags etc.
- lists the number of incoming links to key landing pages
- and whatever else is useful

Once a scorecard has been put together, we would like to make recommendations on a SEM strategy while we are redesigning the site (instead of going back to it and having to change copy etc.) Would any of you have a point list (including tools that you would normally use) to create site audit such as this? I am looking for any best practices or any recommendations on how to accomplish this.

-thanks!

8:03 pm on Aug 12, 2003 (gmt 0)

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I stickied you some of my favorite (free) tools.

I'm always getting stuck doing audits/scorecards. ;)

9:47 pm on Aug 12, 2003 (gmt 0)

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thanks! Any other tools or even an example scorecard would be great as well. I just want to see how professional SEM's organize themselves for an audit.
4:01 pm on Aug 13, 2003 (gmt 0)

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Hi RitualCoffee,

Could you also stickie me in on those tools please :-D

Thanks!

4:02 pm on Aug 13, 2003 (gmt 0)

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I'd love them tools as well if one of you would be so kind.:)
4:04 pm on Aug 13, 2003 (gmt 0)

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I stickied you all my fave tools.
7:10 pm on Aug 13, 2003 (gmt 0)

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I have come up with a 2 dimensional chart with page url, score, recommendations and notes along the top and these categories down the side. I would appreciate any comments!

PAGE RELATED FACTORS

[u]Meta Tags and Important HTML tags:[/u]
Descriptive <title> Tags
Use of <alt> tags
Keyword <meta> tags
Description <meta> tags

[u]Page Data[/u]
Spider Readable Content?
Image/Content Ratio
Number of words in copy
Javascript
Broken Links
Page Load Speed
Frames?

[u]Google Information[/u]
Google Page Rank

[u]Link Analysis[/u]
Link Popularity (# of links)
Quality of links

[u]Keyword Analysis[/u]
Targeted keywords
Current Keyword Density

SITE RELATED FACTORS
Site Map
Spiderable Primary Navigation
Flash Based Web Site
Frame Based Web
On Site Search Facility
Multiple Domains
Redirects
Cookies

[u]Directory Inclusions:[/u]
Yahoo!
Open Directory
Looksmart

[u]Pay-For-Inclusion Services[/u]
Position Technologies (Inktomi)
Infospider (Alta Vista)
Lycos Insite (FAST)
INeedHits (Ask Jeeves/Teoma)

[u]Pay-Per-Click Services[/u]
Overture

[u]Listed in:[/u]
AllTheWeb
Alta Vista
AOL
Ask Jeeves
Google
HotBot
Lycos
MSN
Teoma
Overture and other PPC's
Looksmart
Yahoo!

7:15 pm on Aug 13, 2003 (gmt 0)

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oh, and disregard the [u] tags... I thought you could underline in this forum! :)
9:24 pm on Aug 17, 2003 (gmt 0)

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Ritual Coffe,

Please sticky mail me your favorite tools too. thanks!

11:27 pm on Aug 17, 2003 (gmt 0)

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Broken down into 3 parts

[webmasterworld.com...]

1:07 am on Aug 18, 2003 (gmt 0)

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ritualcoffee
Could you sticky me on those free tools also.
Thanks
2:06 am on Aug 18, 2003 (gmt 0)

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I think some of the best tools you will find are at the W3C, WAI, Bobby, etc. Don't get me wrong, there is a need for tools but, without human interpretation, there is no better set of tools than the knowledge you obtain from the authorities on the subject.

Tools are good for calculating based on numbers. They cannot read between the lines. Also, the tools will only be as good as the user. There are a few tools out there that will live up to your expectations. Even then, I think you'll find yourself searching your favorite SE and landing at the W3C or any other of the organizations that act as governing bodies for the web.

2:16 pm on Aug 18, 2003 (gmt 0)

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I lost track of who I sent my audit tool list to -sticky me if you still need it.
2:18 pm on Aug 18, 2003 (gmt 0)

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Ritual Coffe,

Please sticky mail me your favorite tools too. thanks!

3:25 am on Aug 19, 2003 (gmt 0)

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Ritual Coffee,

If you could sticky me also.

Thanks

scott

Marketeer Online

11:25 pm on Aug 20, 2003 (gmt 0)

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Hi Ritual Coffee,

Please sticky me as well.

All,
I am considering buying WebPosition Gold to help with organic SEO of our company sites. Any thoughts on the same are welcome.

Thanks!