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Split testing and organic rankings

Is it risky?

   
9:27 pm on Mar 15, 2006 (gmt 0)

10+ Year Member



We do split testing for traffic going to landing pages from our PPC ads. We are cautious to do it with our main (organic) pages because we are afraid Google could think we are cloaking.

I know this is simple paranoia, but I have seen people drop out of the SERPS for doing less.