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Has anyone else had experience deciding between the big vendors (WebTrends, Coremetrics, Omniture and WSS)? How do you think their features and customer support compare? Who do you think will be the industry leader?
I've only worked with WebTrends to date, and not for very long as I'm new to analytics, but I've been impressed so far. There's a lot of power there, but getting it set up to really take advantage of WT's more advanced features may be worth outsourcing depending on your in-house expertise--getting your value out of the investment is going to rely on using the right tool in the right way. I've heard less-than-flattering things about Omniture's post-sales support, but that is hearsay, so take it with a grain of salt.
Not that it necessarily makes a difference, but Omniture & Coremetrics have recently been sued for patent violations by NetTracker--along with most of the analytics major players, but not WebTrends. Seems they have been very cautious about patent violations for quite some time.
If selecting an analytics package becomes overwhelming, give consideration to hiring a consultant or firm that specializes in evaluating needs, assisting in selection and implementation (and then some) for analytics tools. Given the potential size of the investment, the additional up-front investment for expert input can be a real savings--unless you or someone at your company is an expert, of course! Most of the analytics vendors have easy-to-find partner lists of firms with their seal of approval.
[edited by: Receptional at 9:25 am (utc) on June 28, 2005]
[edit reason] Not edited but before WebmasterWorld gets into trouble, please see msg 4 [/edit]
I've worked with several analytic packages including WebTrends, IBM Surfaid, LiveStats, NetTracker, etc.
If you want to track buying cycle / sales your better off with Omniture. However, most of the packages I've
mentioned will do the job for you.
What you need to have is two things:
1. The ability to catagorize all of your activity anyway you want (and you'll need to give that some thought)
2. A high level of abstraction so you don't see
too many details and can focus on the important trends.
Hope this helps,
But, if you are after industry-leading names, this is not for you.
Omniture is a good looking too, will impress people with the graphical front end etc. No question it does what it needes to.
SI is an analyst tool which is v.powerful and if you set it up, will serve your needs very well. We have this working with our other systems too.
Another consideration is how they will charge you.
From memory Omniture charge on a CPM basis ( I am sure I will be corrected in needed ) and other charge on a licence arrangement.
I hope that helps.