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Previously Yahoo's presentation of Google results (Yahoo Web Page Matches) looked identical to the same search run on Google. This new listing format includes a link to the Yahoo category that the site is listed in as well. Yahoo is trying to differentiate their results from Google, and drive people back into the Yahoo directory keeping them on the Yahoo site.
I wonder what (if anything) this signifies (good or bad) about the future of Yahoo and Google?
Especially since the ODP is so much larger...and has a lot more non commercial content. If google has the odp where it is because it's a fantastic resource, then it's not going anywhere unless Y! gives 'em something nice :)
And since so much of Google is intertwined now on the Yahoo search, I don't see Yahoo going anywhere else for that contract.
joined:July 21, 2000
Much as I hate to say it - this ties in with Google and Yahoo getting in an ever closer embrace. A nice way to show mutual self-promotion - if a site is in Yahoo, link to the category the site is in. A good touch. With Overture taking the PPC deal and ruling out Google AdWords, if you couple that with the increase in Yahoo Sponsored Listings (as stated earlier), this could be the Google fight-back against INK.
This will help to funnel more traffic back to the YAHOO directory.
That could be a good thing for people that submit to Yahoo...I've seen their directory listings referrals going down, down, and down some more on a lot of sites i keep tabs on. If they go up, it makes their directory a bit more valuable - instead of just a PR link. :)
In trying to make a guess on how good of a sign this is for Google, I am trying to figure out how much skin Yahoo has in this. So let's look at this way. If the Yahoogle database sits on Google servers, and Google engineering makes this changes on behalf of Yahoo, then Google is doing all the work. Yahoo is benefitting with little skin in the game. If on the other hand, Yahoo had to commit engineering resources to make this change happen (as well as maintaining the software that uses Google's PR to enhance their Web Site results), then Yahoo has skin in the game.
To net it out then, does this change represent Google sucking up to Yahoo in advance of a contract renewal, or does it mean Yahoo is trying harder to maximize their relationship with Google? The answer to that question would tell us more about which direction this contract renewal will ultimately go.
joined:Nov 11, 2000
I agree. This could be a good reason not to submit to Yahoo. Though the benefits of a Yahoo listing, for some sites, may outway this negative, I feel that for other sites the Yahoo title is a really big negative.
In most cases, for Yahoo users anyway, the Yahoo description is probably better than the Google snippets.
Vive la difference! Competition and choice are the lifeblood of the net.
Do we really need another M$ type monopoly operating - this time in search results?
What would be our best strategy?
1. Ask Yahoo to remove us. Will they?
2. Ask yahoo to change our description? (I know they wont change the title as it is our company name, but our company has focused in the last 5 years from a general service to only providing a few services we used to 6 years ago)
3. Hold on for a while and see if the new naming strategy for Yahoo persists?
One thing for sure, I wont be submitting company sites to Yahoo express ever while this continues.
[edited by: chiyo at 8:03 am (utc) on Aug. 24, 2002]
joined:June 15, 2001
I honestly dont think google would go down that road. I feel thats their aim of using the ODP feed was because it is open and relevant, I dont think that could ever be said about yahoo!.
The ODP was around a long time before it was picked up by Google and I don't think that it will make or break the directory, whatever Google decides to do.
Titles and descriptions are hugely important though for getting good clickthroughs from the SERPs.
Chiyo, I would hold on awhile to 1) see if the new naming strategy persists, and 2) see if Google and Yahoo renew their agreement in September. Then you might want to consider doing a name change on the Ownership Record field at your domain registrar. You could file a DBA (Doing Business As) with a new "more descriptive" name, and then ask/pay Yahoo to revise your listing. I have never asked Yahoo to change a listing so I can't comment on how easy/difficult it might be, but I have done a legal owner change on a domain and that is easy. You could even change it back again after Yahoo revised the listing if that mattered for some reason.
Our pure yahoo listing results in insignificant hits as we are in a regional category. Basically the only hits we got from Yahoo! were via yahoogle as we had a descriptive site title to augment our company name in the title field.
Since the yahoo change to use yahoo titles in yahoogle listings it is now far more advantageous for us NOT to have a yahoo listing! Strange but true. Before, yahoogle hits before averaged 200 a day and yahoo 1 to 3 a day. Now yahoogle is giving us around the same as yahoo proper (1 to 2), a massive drop in referrals.
If we had paid for the yahoo entry, we would be facing a situation of having paid to DECREASE our visibility. Is this the understanding of others or am i missing something obvious?
1) Is this affecting anybody else?
2) If so what are you planning to do about it?
3) Does this lower the value/efficacy of yahoo search as a whole?
4) Has anybody asked yahoo to remove their listing with success?
I highly reccommend 4. This might help you gain rankings in Yahoo straight. Since your site has been well established and has been around for a while, I bet it'll have good PR. Set up the new site with a keyword domain, with the keyword as the title, theme'd, with some content from the main site. Then place a link from the index of the main site to your new site, and it'll be ranking very soon. Then submit to Yahoo (when you already have PR and if possible rankings in Google), and you'll probably see a lot more traffic then ever before.