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The Atlantic Tunnel viral message is probably one of the best examples of this kind of strategy. The media company who launched this “buzz”, translated the site into various languages including French the story has even been republished on MSN France. This just goes to show how powerful this kind of strategy is.
You will have most likely come across (an SMS) site who launched a viral e-mail marketing campaign in order to gain new members. Mozilla Europe have also set up 3 videos with the purpose of promoting the browser in Europe, the stats show that with very little work the videos have already reached a great number of internet users.
All this leads to my question ;-) What are your most memorable buzz marketing campaigns? What do you think are the best effective buzz marketing strategies? Have you got any buzz marketing resources to share?
Do let me know,
[edited by: msgraph at 2:47 pm (utc) on May 26, 2005]
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