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Recently we decided to test Overture with the "very same" set of keywords (that we run on Google).
The results were a disaster. Just by example: On Google Adwords daily we spend $180 - on PPC of $0.20, in stark contract on Overture, our daily spend is $30 (at best) with a PPC of $0.50
We even did what is usually forbidden. We turned Google Adwords off - for three weeks ran only the Overture campaign, along with more keywords, same result - dismal sales and CTR.
We then reverted back to Adwords and instantly sales saw a sharp upward spike?
I have read in so many posts how people prefer Overture traffic to Google, (in our case it is the reverse). Am I missing out of something?
Any experiences shared would be welcome.
Well that has to change since I found out my main site has been banned from Yahoo for some unknown reason. I need to revitalize my Overture ads to get some traffic from Yahoo and MSN. So I'm trying to rework my ads here. It galls me to have to pay 20% to 30% more for a middle ranked position in Overture that I know will probably not convert as well as my top position in Adwords. My only real hope is that since I am in a niche market people will realize that the flood of nextag, shopping.com, bizrate, etc spam is worthless and they click on my ad which is the only one on the page that sells most of the items searched for.
joined:Jan 30, 2004
At this point MSN and Yahoo which Overture gets you exposure on outnumbers the searches of Google. I am speaking specifically to the U.S.; no idea about other countries.
We were talking about this round the office the other day and we think that it's because serious searchers (people intent on finding and spending) use Google whereas both Yahoo and MSN attract the more casual searcher.
joined:Jan 30, 2004
That may be, but the thread was about traffic/click volume not profitability.
However having re-read the initial post I still take it that babushka99 is seeking positive feedback on why there are differences on CTR and expenditure between Google Adwords and Overture.
Indeed the statement "Any experiences shared would be welcome" kind of opens the field to any fellow WW user to post what they may deem to be helpful advice.
I am no doubt in a different part of the world to you, a different line of business no doubt a different set of keywords and campaigns. My input may or may not be useful to babushka99 or any other WW member, but it is an honest reply designed to be of some assistance.
My opinion and those of my colleagues regarding the reason for different CTR's, traffic and ulitmately cost and ROI might even be way off the mark. It is however, very "on topic".
I think it just depends on the industry. If you get into box 7 on the side of Google, you can't expect too much traffic!
joined:Feb 13, 2003
However, the cost per conversion is usually significantly lower in Overture.
It matters how you determine your profit which one is usually better to the bottom line.
If you have a lot of repeat conversions, then Google is often better as it's more total conversions, you pay more for your first conversion, but in the long run, you also get more repeat customers.
If you have mostly one time conversions, and not a lot of repeats, then Overture is usually more kind on the bottom line.
It's not always about one time ROI, it's about the value of your customers during the relationship of your site with the visitor.