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Espotting IHMO are shooting themselves in the foot with their anybody can be a partner attitude.
I'm happy that Overture and MSN have stayed in partnership.
For the past 20ish years M$ have constantly been accused of sending product to market before it was ready....nice to see that this time they have a strategic intention, probably somewhat related to quality of product.
I see this as another nail in the Google coffin. M$ would rather stay in bed with Yahoo, their only real competitor, in preference to looking for alternative short term search solutions (those offered by Google).
MSFT & YHOO are ganging up on G......the result is very predictable IMHO!
Those affiliates are the life blood of Espotting. For the affiliates it is great that a big name player is willing to accept them and let them start making a bit of money. It is the "Adsense for small search engines", since Google won't allow search engine Adsense partners, I believe.
PPC market needs good competition so we are not ripped off. What's next? Overture increases minimum bid to 20p?
SHHH! Don't give them ideas!
In any case, this is just an extension, not a brand-new partnership. What is the big deal? I'd frankly rather see OV in MSN than Looksmart, and this deal ensures that this is in fact what will happen. As far as FW and Espotting - well, Espotting is great for the UK market, but only part of my business benefits there. And Findwhat is still a waste of money, IMO. At least in several of the areas that I'm in.
OV works, and it's cheaper than Adwords for my keywords. So this deal works for me.