Welcome to WebmasterWorld Guest from

Forum Moderators: bill

Sensis eyes Yellow Pages for ppc

A reaction to Yahoo's free directory listings?

6:34 am on Aug 18, 2004 (gmt 0)

ZDNet article [zdnet.com.au]

If the proposal is reviewed favourably, Australian small businesses that primarily rely on the Yellow Pages for their advertising, and don't have the means to maintain a Web site, will be given an easy way to access pay-per-click marketing.

I guess they mean that the little yellow pages one-pager will be what the surfer gets if they click on the ad.... and I guess the ads will initially only be displayed on Telstra / Sensis sites.

There's also some feedback in the article from Yahoo about the response to the free local directory offer.


Featured Threads

My Threads

Hot Threads This Week

Hot Threads This Month