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Sensis eyes Yellow Pages for ppc

A reaction to Yahoo's free directory listings?

     

bpresent

6:34 am on Aug 18, 2004 (gmt 0)



ZDNet article [zdnet.com.au]

If the proposal is reviewed favourably, Australian small businesses that primarily rely on the Yellow Pages for their advertising, and don't have the means to maintain a Web site, will be given an easy way to access pay-per-click marketing.

I guess they mean that the little yellow pages one-pager will be what the surfer gets if they click on the ad.... and I guess the ads will initially only be displayed on Telstra / Sensis sites.

There's also some feedback in the article from Yahoo about the response to the free local directory offer.

 

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