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Nielsen AdRelevance

How will this new product work ......

3:49 am on Nov 17, 2005 (gmt 0)

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joined:Sept 15, 2003
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Hi All,

I was wondering if anyone has heard about a new product that launched today by Nielsen Netratings in Australia called AdRelevance. From the article I was reading it mentioned that it will allow businesses to not only monitor what they are doing online but also their competitors, creating a sort of competitive intelligence tool. It is a subscriber based service.

It describes the service as having the ability to trawl through 250 leading sites and 4000 URLs, and is updated daily. It would report on a number of different metrics including top advertisers by spending and ad impressions.

If anyone has any insight as to how they are going to achieve this I would appreciate it. Thanks in advance.


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