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I have recently heard about something known as Paid inclusions in a search engine like Google.
According to that U can submit individual pages in Google & that too paid. You have heard me right PAID.
I use to think there is nothing PAID in Google expect PPC, but this Google Paid Inclusions.
PLEASE can somebody throw some light on this & tell me how to go about it.
Your Feedback would be appreciated.
To be fair to Google, they are the only search engine to have refused to even contemplate adopting it. Ask Jeeves, on the other hand, embraced the idea so fully that they have yet to realise that, having abandoned it, they no longer have any kind of "submit" whatsoever. They are, in effect, a search engine that doesn't search.
Paid inclusion was a hair-brained concept that was short-lived and has now finally been abandoned as the totally unworkable business model that it was.
Paid inclusion couldn't compete with the G combo of (at that time) relevant organic results and low CPC. However, the tables may be about to turn because the degree of spam G gets is exceeding their capability to deal with it.
IMO, there's nothing inherently evil about paid inclusion. It's "unfair" to those who can't afford to pay for competitive placement. But arguably, those who can assemble link farms enjoy the same type of unfair advantage. (They have enough money and resources to create the link farm.)
Google should do a paid inclusion.
Technically speaking, I would consider Adwords to be more "Paid Inclusion" than Advertising as for some it is the only way to be ranked for even their own company or website name due to the awful algorithm Google has.
For comparison, take the offline phone book and yellow pages. One is a free list that everyone gets found in if they are being searched for, another is to catch people that aren't necessarily looking for your particular company.
Currently, as Google cannot even tell that a search for "Location Blue Widgets Ltd." is a search for that company and not 10,000 MFAs the only way "Location Blue Widgets Ltd." can be found is to buy adwords for their own name. Thus paid inclusion.
P.S. This is just a rant, I'm not actually making an argument that Google is offering Paid Inclusion just making a point of the rather shady line between Paid Inclusion and Advertising.
I didn't say it was evil, I said it was unworkable.
I'm interested in knowing if you think it is unworkable today. I agree that it was unworkable a few years ago because it was much easier (and cheaper) to get competitive organic rankings and/or sponsored links. However, I think that today, it is now very well understood that appearing on the first few results pages of competitive queries is worth quite a bit of money.
As someone else pointed out, sponsored links are a form of paid inclusion. If you can get all (or most) of your site's pages competitively and cheaply indexed, it seems paid inclusion is workable today.