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at AOL's request, Google would begin to test various forms of graphical ads, and that it would make the same formats available to other advertisers... One format being discussed is a box, which may include a photograph and a logo...
"Graphical advertisements, like the common rectangular ads known as banners, have been a feature of most commercial Internet sites for a decade. Google made a name for itself, in part, because it went without graphical ads in favor of small text advertisements linked to the topics for which users search. Google's simple pages, quick to load and easy to read, helped the site build a following, and text advertisements proved valuable to marketers looking for people interested in their products."
Doesn't seem like too big of a deal since they already show graphical ads on other partner sites (adsense). Just giving one of their superpremium partners (AOL) more options on their webspace.
Seems like regular text google will stay regular text google.
First there were banner ads. Lackluster click-thrus, but justified because they helped you build a brand.
Then, people realized how hard it was to build a brand online, because of its commoditized nature. Banner ads were seen as a waste of money.
In comes pay per click, which improves click-thrus, and allows advertisers to track results and pay for performance.
Now, here comes graphical ads again, shown for the purpose of branding, and to help big companies recoup their investment in promoting their brand nationally.
Logos in SERPS are like chain restaurants on Main Street. They just make everything look cheaper, and sooner or later, everything looks the same.
What encouraged people to switch from Yahoo to Google was the simple, clean look of G. Now that Google is featuring more and more prominent advertising, including in the organic results, do you think people will migrate to other search engines?
I think people started using Google because the results they offered were SO much better than any other search engine.
They got used to the interface, and are now extremely loyal to it. The results just "SEEM" better because, well, Google is Google. The term Google has become a verb in many people's vocabulary.
None of the other search engines (namely Yahoo and MSN) are THAT much better than Google (giving them the benefit of the doubt that they even measure up).
As a result, I don't see people switching from Yahoo in big numbers. Google is still the cleanest of the big 3 (Google/Yahoo/MSN).
I'm skeptical about these logo ads in the SERPS, because Iím skeptical about brand marketing on the Internet in general. Don't get me wrong, having a strong brand gives you a huge advantage... but simply using the Internet to help people memorize your logo, unless you have big bucks to burn, is a waste of money.
This form of advertising is essentially a nod to big companies, because smaller enterprises have NO business partaking in this. This makes sense, I guess, because itís mostly larger companies who advertise on AOL (excluding the PPC ads pumped in to AOL.com from Google).
By the time this new search engine goes Omega nobody will be able to hide the real intentions of their website from google. The only people expected to be able to trick this new engine will be polititians and very professional card players. Therefore watch out for .gov & poker sites in the future ... ;-)
When the show 'happy days' was at the hight of it's popularity the writers felt invincible, and their plots started to get more and more ridiculous, this culminated in a show where the 'Fonz' jumped a tank filled with sharks. The show headed downwards after this and the term 'jumped the shark' was born.
Has google gone to far, don't know but they will do one day.
Maybe a "box with a photo" is not a "graphical doodad" or a "banner ad" in Google's opinion?