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Completely bummed out since Bourbon update

Traffic down 60-80%, AS revenue down by 75%+

   
11:32 pm on Jul 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have submitted a sitemap, made some changes to my site, sent an email to the address GG gave, nothing changed. Basically, my faith in Google AdSense has pretty much been rewarded by ruining my site and my plans.

Sure, this sounds like sour grapes, but since May 21, traffic and revenue dropped off a cliff. It's no longer worthwhile to update my site. Just as an explanation, I took what was once a subscription-based service in password protected pages and converted to publicly available pages with adsense. It was good, increasing income every month until Bourbon devastated it.

I've tried what I reasonably could but am at a point now that I am seriously considering chucking the entire site as the revenue isn't even worth thining about at this point. Anybody who has any reasonable ideas, please post or sticky me.

Bummed out and depressed...

4:42 pm on Jul 24, 2005 (gmt 0)

10+ Year Member



Yesterday, I was pushed way down in all dcs. Today, I'm back in one of them, although not recieving much traffic. I follow the travel industry closely. It will be interesting to see if this is just the beginninng or the end for another month or so. Went Pre Bourban of under 500 G referrals per day, post bourbon >15K referrals a day and now back to 500.
5:08 pm on Jul 24, 2005 (gmt 0)



>> Went Pre Bourban of under 500 G referrals per day, post bourbon >15K referrals a day and now back to 500.

is this for the site on your profile /email?

5:29 pm on Jul 24, 2005 (gmt 0)

10+ Year Member



That is one of them. Any insight...I updated the status of my profile since I didn't want all that info public, but you can sticky mail me.
5:58 pm on Jul 24, 2005 (gmt 0)

10+ Year Member



One of my theories about google and updates is that when they make changes to the rankings, it can have a huge impact to their revenue and since they have a responsibility to shareholders that they must balance quality, revenue, marketshare of queries in a tricky formula. One of the things I noticed with Bourbon is large sites with Adsense had a boost, it now appears that there has been a rollback/update. My analysis is simple, but it appears that these results may have a negative impact on adsense revenue, which makes me question if they will stick....We'll see...
6:13 pm on Jul 24, 2005 (gmt 0)

10+ Year Member



One other thing about this update/rollback is that that allin* searches that used to show my site highly have slipped majorly as well. This is a little odd since Pre Bourbon Allin searches showed sites highly that didn't rank well, now allin seems to have a more direct correlation to the serps....
6:54 pm on Jul 24, 2005 (gmt 0)



One of my theories about google and updates is that when they make changes to the rankings, it can have a huge impact to their revenue and since they have a responsibility to shareholders that they must balance quality, revenue, marketshare of queries in a tricky formula.

That isn't even a theory, it's a hypothesis. (To be a theory, it would need to be accompanied by supoprting data.)

We hear similar arguments all the time at Webmaster World, and those allegations require a huge suspension of disbelief. One has to accept the proposition that Google's search engineers and programmers are willingly accepting direction from beancounters, and that no member of that corrupted search team has ever been disgruntled enough to drop hints to outsiders or to be overheard grumbling at the local bar. IMHO, that's a pretty farfetched scenario, and it's a distraction from serious discussion of what really happens during Google updates.

7:10 pm on Jul 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



europeforvisitors

>We hear similar arguments all the time at Webmaster World, and those allegations require a huge suspension of disbelief. One has to accept the proposition that Google's search engineers and programmers are willingly accepting direction from beancounters, and that no member of that corrupted search team has ever been disgruntled enough to drop hints to outsiders or to be overheard grumbling at the local bar. IMHO, that's a pretty farfetched scenario, and it's a distraction from serious discussion of what really happens during Google updates.<

With all due respect, your defending Google blindly and by default all the line since your site recovered has the same effect on any discussion as the post you criticized. And "that's a pretty farfetched scenario, and it's a distraction from serious discussion of what really happens during Google", to use your own words ;-)

7:23 pm on Jul 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Gee EFV I don't know if I want to agree with you or fan the flames a bit. What a situation to be in ;-).

First, most of us programing types have zero love for bean counters, that goes double for those of us that have done operating system work.

I put a lot of it down to minor logic errors and that "tuning (aka, fudge factors)" sometimes nails more than it (they) should.

Computers only do what they are told, and do it very quickly.

The real problem starts when it is rolled out over a period of time that approaches 1 month or more and then requires "tweaking" that takes another few weeks.

Now for those that say you need a better marketing plan, yes someone does, but that someone isn't me.

7:26 pm on Jul 24, 2005 (gmt 0)



With all due respect, your defending Google blindly

I'm not "defending Google blindly." In fact, I'm not defending Google at all. I am suggesting that logic and common sense are more useful than unsupported hypotheses that are presented as theories or, in some cases, as fact.

Webmaster World update threads used to be about updates; lately they seem to be evolving into b#*$! sessions.

Hmmm...as long as we're talking about conspiracies, maybe Brett is posting rants under pseunonyms so the real discussions will move to the Supporters Forum. :-)

[edited by: europeforvisitors at 7:28 pm (utc) on July 24, 2005]

7:28 pm on Jul 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"those allegations require a huge suspension of disbelief. One has to accept the proposition that Google's search engineers and programmers are willingly accepting direction from beancounters"

What you're doing here is the exact opposite of scientific method. You're starting with your conclusion as predefined. There are several massive holes in this line of reasoning. The first of course is that all the major google players became beancounters when the IPO happened, they had stock options, and now are major stock holders, and so have a massive interest in maximizing their beancounting skills. But somehow those players are now sitting in a condition of zen like detachment, focused on the pure task of search for searches sake, completely impervious to the pull of money. Must be all those yoga classes or something.

If you actually approach this question scientifically, you begin with observed facts, then formulate a hypothesis to explain those facts. This is an example [theregister.com] of a fact. A similar fact [theregister.com] was observed pre IPO. I can think of no other business where an increase in profits is ascribed to some magical event, completely disconnected from the actions or intentions of the company or entity creating that increase.

To make a micro version of this, say a site's adsense income or conversion rates increase dramatically. Following your line of reasoning, the following factors should be discounted a priori from consideration:

  • The site owner has done a lot of SEO work to increase traffic.
  • Careful analysis of how to maximize adsense income [webmasterworld.com] is carried out, then implemented.
  • Testing which methods boost profits is carried out in an ongoing manner.
  • Designing the data structures and page/site architecture to maximize crt and conversion rates.

    But still, despite the fact that pretty much every serious website owner would be a fool to not do this, we're supposed to believe that Google isn't doing this.

    This belief can only be held if you do not begin from the facts, rather begin from a flawed premise, with exactly zero empirical foundation, in this case the belief that Google isn't trying to maximize its income. I for one have far too much respect for the intelligence of the primary googlers to make or believe a claim this naive.

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