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Scraper Sites/Google Adsense

Withdrawing from Adsense will avoid scrapers?

8:44 am on May 28, 2005 (gmt 0)

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Hi all

This occurred to me from reading the Bourbon thread (Pt.3) but i didnt want to drag that thread OT.

There's a suggestion that scraper sites are generally there to make money from Adsense (etc) ads. Someone suggested if one of your ads was used on a scraper, this could effectively be putting your site in a bad neighbourhood the way Bourbon appears to be heading.

Therefore, on this basis, and bearing in mind i get more hits from SERPS than paid ads, is it worth pulling Adsense (and maybe Overture) campaigns and concentrating entirely on Serps?



9:59 am on May 29, 2005 (gmt 0)

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Maybe I am naive, but why the hell should Google penalize somebody for scrapper sites linking to YOUR site?! This cannot be helped, and you have no control over who is linking to you! Even if they display a snippet of your text, so what?! Our sites are much more than just one snippet.

Logical would be to assume that they should penalize you for linking TO the scrapper sites! They have this data, who is linking to whom.

For the person who said about "homework" and such. You know, more I do my "homework" and read these forums, more I become confused. Ppl say all kind of things, sometimes quite opposite, and it's easy to get lost. I don't understand: some ppl say they cannot penalize you when "bad guys" are linking to you, only when you are linking to "bad guys", now you are saying they can...

I dont know whom to beleive anymore...

2:04 pm on May 29, 2005 (gmt 0)

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You will not be penalized if a site with a bad rep
(banned from SE) links to you.

You'll only be affected if you link back to a bad site or neighborhood
(i.e. FFA Pages) by listing their url on your site.

If incoming links to your site were a bad thing then your competitors
would submit your site to offending directories/web site and get you penalized.

I don't mind sites linking to me especially if they're sending traffic.

2:21 pm on May 29, 2005 (gmt 0)

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> I see bots crawling my JS links all the time

There is a big difference between crawling a JS link, and having JS enabled and loading AdSense ads, and then crawling them.

A crawler will only see 1 or possibly 2 URLs from a page using AdSense, the JS code from Google, http:\\pagead2.googlesyndication.com/pagead/show_ads.js , and if the page has an alternate page designated for ads, it will see that as well, ie www.example.com/alternate-ad.html .

Scrapers, in general, get their content from a search engine. They use a program that crawls Google (or Yahoo or MSN) and looks for every keyword, ranging from "widgets" to "best blue widgets review", it copies the text of the results of the top 10 (or 20, or 100) from the SERPs and that info is used to create a "directory".

AdWords/Overture ads never come into play, as they are not crawled. The scrapers want the "ransom note", the snippet from the page, which is keyword rich - it highlights the occurrence of the desired keyword in the SERP.

This mean a scraper suddenly has 10 "directory" listings with a ~30 word description for every keyword the owner thought to plug in.

Nothing to do with PPC advertising. It does, however bring up 2 related discussions.

1) Does PPC advertising hurt your Google Rankings.

- No. If it did *every* site that used PPC advertising would have been affected by Bourbon, and that is clearly not the case.

2) Do links from scraper sites hurt your rankings?

- No. If they did *every* site with top ten rankings in commercial niches would have been affected by Bourbon - because every one of them has links from scraper sites, and that is clearly not the case.

I realize that people who've been hurt by Bourbon are stressed and looking for answers.

I strongly suggest you look for causality in things like fraternal linking, shared IPs, similar whois, poor choices in reciprocal link partners, duplicate content, content hijacking, ROS (run of site) links, the majority of links coming from non-themed pages/sites.

Those are all *far* more likely explanations for poor post-Bourbon rankings than Google punishing sites that use AdSense on their pages, or worse, punishing sites because they are AdWords advertisers.

2:24 pm on May 29, 2005 (gmt 0)

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it's not the links through adsense that are a problem.. it's the pure backlinks on the scraper sites. ESPECIALLY, when your backlink count triples in a month due to, say, high ranking in the Yahoo! directory:

inbound links from bad neighborhoods dont hurt, you're right.. but when those inbound links grow at un-natural rate due to scraper sites picking you up suddenly (maybe or maybe not from Yahoo! syndication of their content), that's what scares me.

i am sure scraper sites will eventually end up where they belong.. but for now I need to pay the mortgage!

2:57 pm on May 29, 2005 (gmt 0)

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Of course naturally Google, if it weren't so silent, would defend its algo penalizing those whose links massively increased due to scraper scum feeding of Yahoo by saying, We said there was "almost" no way a one way inbound could hurt you.
5:10 pm on May 29, 2005 (gmt 0)

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If SEs are going to penalize sites for getting to many links too soon then EVERYONE will suffer.

As penalized sites drop in the SERPs others will take there place and the cycle will continue.

I can't worry to much about things that I have no control over.

The SEs are aware of this and they will handle it in whatever way they see fit.

5:23 pm on May 29, 2005 (gmt 0)

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I've been in the sandbox for 12 months now, but do quite well in Yahoo. No sooner am I on the first page for a phrase then I start having all these sites link to me - mostly with PR 0 or worse.

I've got several thousand links now... how natural is that? Not sure.

Quite frankly, if this is keeping my site in the sandbox, then Google's got some pretty big problems - and not just with my site. Lately, I am seeing a real degradation in results from Google - and I actually like them. What I've noticed is that the top 2 or three spots are not targeted at all. Sometimes they've got very little to do with the search. I think Google should eliminate the "I Feel Lucky" button altogether - it's just not working anymore. They are self destructing trying to combat spam. How ironic is that?

10:46 am on May 31, 2005 (gmt 0)

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I would call adsense a bad neighborhood, since they sponsor what ever they like, so I have not used them for 6 month after all those scraper site realy took of.
4:10 pm on May 31, 2005 (gmt 0)

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Very funny zeus. For a company that hates bad neighborhoods, it's dumbfounding how many bad neighborhoods G is willing to drop their ads into. >:-)

Not that the issue raised in this thread has anything to do with what's going on in the current update.

It's understandable that people sometimes grab at straws when suffering losses in big shakeups, and it's all made more confusing by the fact that G IS broken in some respects right now (redirect handling, for example).

But 99 out of a 100 times, the losses are not due to exotic or tricky explanations. Rather, they're do to some basic tenets of SEO being, 1) overlooked, or 2) abused in an effort to gain an edge.

7:01 am on June 1, 2005 (gmt 0)

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I wouldn't worry about the impact of AdSense regarding Bourbon. Note that if you don't like your AdWords showing on a site that you consider spammy, autogenerated, or a scraper site, you can use the Campaign Negative Sites feature in AdWords to keep your ads from showing up on specific sites.
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