Welcome to WebmasterWorld Guest from 54.145.235.23

Forum Moderators: Robert Charlton & aakk9999 & andy langton & goodroi

Message Too Old, No Replies

Google Advertises on the radio

Advertising Google Local Search

     
4:56 pm on May 16, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 13, 2003
posts:1281
votes: 0


Greetings-

I live in the Kansas City area in the US and for the last week or so I've been hearing advertisements on the radio for Google local search. The ad talks about Google's intuitive search and how it helps the commercial's "subject" find a "window fixer" because she doesn't know what that type of person is called.
The thing that really grabbed my attention was an advertisement in the Kansas City newspaper this past Sunday which was also advertising Google Local. It was an 8.5" x 11" laminated insert talking about Google Local.
I thought this was interesting as I've never seen any push with conventional advertising for Google.

8:53 pm on May 16, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 29, 2001
posts:2145
votes: 0


Do they really need more business at this time?

I remember reading from the last quarterly statement that the earnings jumped because they could not spend money fast enough. So the solution is to give money to other forms of media?

9:23 pm on May 16, 2005 (gmt 0)

Junior Member

joined:Sept 23, 2004
posts:119
votes: 0


LOL, I never heard of a company earning so much money they couldn't keep up with spending it. Most times it's the other way around. Google's business must be going REALLY great then. Good for them.
Maybe they could solve their problem by paying adsense publishers a bit more again, like in the 'old' days. :D
1:27 am on May 17, 2005 (gmt 0)

Senior Member

joined:Jan 3, 2003
posts:1023
votes: 0


Maybe they could solve their problem by paying adsense publishers a bit more again

and stop banning content sites from SERPs for a change.

2:24 am on May 17, 2005 (gmt 0)

Preferred Member

10+ Year Member

joined:Mar 31, 2004
posts:405
votes: 0



Do they really need more business at this time?

So long as your infrustructure is setup correctly, you *ALWAYS* need/want/seek more business.

7:32 am on May 17, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 9, 2005
posts:1094
votes: 2


a nice try to get those people, who still do not really use internet. Google Local is definitely a service that will lure all oldies to the web.
looking forward to Google Local News and dedicated to small towns. Once it is launched, they will really be not able to spend their revenues ;)
7:15 pm on May 17, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 13, 2003
posts:1281
votes: 0


Actually, the advertisement in the paper was a really good ploy for the not-so-computer savvy person. The Google ad looked like a blank page from the yellow pages. The letter tab was E, page number "522 Everything". In the middle of the page, in the size and style of a yellow page listing, "Everything you're looking for locally" appears with the listing below saying:
Google Local ..................... local.google.com.

The back of the page says "Keep this handy reference card near your computer. Use it to find stuff in your neighborhood. (Or, if you're in desperate need of a placemat, we're good at that too.)"

Very interesting way to relate to the typical yellow page searcher!

8:43 pm on May 17, 2005 (gmt 0)

Full Member

10+ Year Member

joined:Jan 10, 2003
posts:318
votes: 0


this is big, big news that will fly under the radar of most big media companies, i think. it's yet another shot across the bow in the battle for the local marketplace.

traditional media have the advantage of having been around a long time (the local newspaper, etc.) with very little serious competition.

i think things are going to get very interesting very shortly in the local online space.

9:57 pm on May 18, 2005 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member

joined:May 13, 2003
posts:723
votes: 0


it's all about Growth. The investors need to grow grow grow and make more more more money.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members