Welcome to WebmasterWorld Guest from 107.21.183.163

Message Too Old, No Replies

New Google Patent Details Many Google Techniques

     

msgraph

3:47 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Probably one of the best bits of information released by them in a patent.

Large number of inventors listed on here, even Matt Cutts that guy that attends those SE conferences. Explains a bit about what is already known through experience as well as comments made by search engine representatives.

Example:


[0039] Consider the example of a document with an inception date of yesterday that is referenced by 10 back links. This document may be scored higher by search engine 125 than a document with an inception date of 10 years ago that is referenced by 100 back links because the rate of link growth for the former is relatively higher than the latter. While a spiky rate of growth in the number of back links may be a factor used by search engine 125 to score documents, it may also signal an attempt to spam search engine 125. Accordingly, in this situation, search engine 125 may actually lower the score of a document(s) to reduce the effect of spamming.

USPTO version [appft1.uspto.gov]

< Note: the USPTO has at times either moved or removed this
patent. If that happens again, here's an online back-up copy:
Information retrieval based on historical data [webmasterwoman.com]>

[edited by: tedster at 3:04 am (utc) on April 10, 2008]

StephenBauer

8:11 pm on Mar 31, 2005 (gmt 0)

10+ Year Member



I was thinking the same thing Brett. As an overall system it seem patentable but many of the individual points seem like they would be self-evident for many a search engine company.

Patents are a sticky business.

Side Note: I always wondered what it would be like to be married to a patent lawyer...if they spoke like they did their work. :-) That would be exhausting.

[edited by: StephenBauer at 8:29 pm (utc) on Mar. 31, 2005]

SlyOldDog

8:18 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Maybe the patent is a double sly. Good way to throw everyone off the real scent :)

Filed it 1 day too early.

obono

8:24 pm on Mar 31, 2005 (gmt 0)

10+ Year Member



> but am surprise they feel it is patent worthy.

Why?

It seems almost like the patriot act of cyberspace. More than a patent it looks like the new "law" by which we will be judged.

Google is laying down the law.

Other search engines may try to make this document their new doctrine as well. Thus the patent.

vitaplease

8:29 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member vitaplease is a WebmasterWorld Top Contributor of All Time 10+ Year Member



> but am surprise they feel it is patent worthy

I was always under the impression that for something to be patent worthy it had to be new, not already publicly available..

I'd say the majority of what is there has been discussed in places such as WebmasterWorld extensively?

They could have summarised it and added it here:

[google.com...]

walkman

8:54 pm on Mar 31, 2005 (gmt 0)



"I'm not surprised by what's in the doc, but am surprised they feel it is patent worthy"

I doubt they'll sue Y! (or win if they did) if Y! started to use it, most of this is common sense. They just put it in writting.

What bothers me:
1. You can buy sitewide links with totally unrelated terms and your competitor is toast. Someone could it to you. If you read this, links and anchor text are still the king, either directly or inderectly they make about 90% of the ranking. They can make or break you or your competitor. The prices will defintely go down now, so it's not expensive to nuke your competitor.

2. If your ranking are bad because of 1, and somehow manage to remedy it, you're stuck in a cycle because previous rankings matter, and the changes are too drastic.

SlyOldDog

9:02 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So to summarize, to rank well yo need to:

-Carry on building links for ever. Old links decay in value.
-Don't add them too fast, or risk the spam filter.
-Don't add them too slowly or you won't get enough.
-Get links from fresh pages
-ask linking site to move the link to a different page to make it "fresher"
-Vary anchor text over time
-Don't change the content of your key pages as not to reflect incoming anchor
-register your domain for several years
-Use a solid server for nameservers (whatever that means)
-add new pages/content to your site all the time (poor bastards with lots of content need to add content faster)
-get all your buddies to add your site to their favourites
-link out to Amazon
-Put Adsense on your site and make sure it gets good clickthrough
-Rank well in the past because Google counts your old rank in the current rank.
-Don't jump up and down in the serps too much. Google likes stable rankings.
-make your site sticky. Sticky sites are favoured.

Anything I missed?

Atticus

9:17 pm on Mar 31, 2005 (gmt 0)



Is it possible that favoring a site with one advertiser over a site with another advertiser could raise issues regarding Restraint of Trade?

claus

9:17 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Before i've read it i've read this thread, and now i seriously doubt if i should read it at all.

On second hand impression it sounds just like a long "wish list" of sorts - the kind of thing that really should have nothing to do with the patent system, but would seem appropriate for a long evening at the local pub.

walkman

9:22 pm on Mar 31, 2005 (gmt 0)



"On second hand impression it sounds just like a long "wish list" of sorts"

they'll probably not implement them all, they just listed them there to warn /scare us or "patent" it.

mona

9:26 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Great find, msgraph! Thank you.
For example, search engine 125 may determine that a query is likely commercial if the average (median) score of the top results is relatively high and there is a significant amount of change in the top results from month to month. Search engine 125 may also monitor churn as an indication of a commercial query. For commercial queries, the likelihood of spam is higher, so search engine 125 may treat documents associated therewith accordingly.

Hmmm....

cabbie

9:33 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks Slydog for the summary
Now I'll just wait for Claus's and I'll be set.

donpps

9:34 pm on Mar 31, 2005 (gmt 0)

10+ Year Member



Excellent find. And good summary too.

Musings:
* Good ol' fashion sites with lots of content
* Backlinks & anchortext still relevant?
* Please do this so we may continue serving "relevant" search results
* Your competition can really screw you.
* How does the blogging phenomenon come into play?

Don

fashezee

9:51 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nice! More information like that can be real useful.

BillyS

9:53 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member



-add new pages/content to your site all the time (poor bastards with lots of content need to add content faster)

LMAO - I nearly fell off my chair when I read this too. What shot through my brain was - the more I write, the faster I need to write.

By the way, it appears the domain registration information for WebmasterWorld was tweaked today. Perhaps Brett is taking this stuff seriously too.

SlyOldDog

9:57 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I use my own nameservers. Does that mean I am doomed to oblivion?
This 189 message thread spans 13 pages: 189
 

Featured Threads

Hot Threads This Week

Hot Threads This Month