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Another threat to SEOs?

     
5:53 pm on Apr 23, 2004 (gmt 0)

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While searching for "running shoes", Google offered the following "did you mean nike running shoes, new balance running shoes, brooks running shoes".

Here is the screenshot from "The Trademark Blog":

[trademark.blog.us...]

What do you think?

6:08 pm on Apr 23, 2004 (gmt 0)

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I think it is a non-story. And it is also why blogs aren't the best sources of news. (especially when it's a search engine story written by an attorney).

Google has been testing a related search function for a very long time. And to my knowledge, there has never been any king of evidence that would suggest that the words being returned are being paid for. They are simply the most commonly searched for related terms.

6:20 pm on Apr 23, 2004 (gmt 0)

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On the other hand if you give them ideas!
6:28 pm on Apr 23, 2004 (gmt 0)

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This is a user interface experiment that's been running for a while. It shows related searches that might be handy. The speculation that these are somehow "sold" is completely off-base--they're generated by an algorithm, and money doesn't enter into it at all. Please mention that to the trademark blog person if you know them. This has been mentioned here on WebmasterWorld a few times in the past.
6:58 pm on Apr 23, 2004 (gmt 0)

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If I am a new innovative company trying to compete with the big established ones in my field, this feature is going to upset me. It could be argued that since nike, new balance ... are well-known to the searchers if one really wanted their shoes one would have typed in the full search terms or just their brand names.

The fact that somebody typed in just "running shoes" indicates that there is a good chance that one is not looking for those big brands and filtering out results that sell those shoes might be doing favor to the searchers. ;)

7:21 pm on Apr 23, 2004 (gmt 0)

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Gotta agree with IITian on this. Certainly if one wants Nike shoes they will type in "Nike running shoes"

Having those other searches up top only confuses the searcher IMO. They know what they typed in. They don't need some algo to second guess them.

8:09 pm on Apr 23, 2004 (gmt 0)

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As to people would obviously type in the brand name if that's what they meant, that just ain't necessarily so.

For example, in many places in the USA the following conversation would not be at all uncommon in a home or a diner:

Would ya like a Coke to drink?
Sure!
What kind?
Dr. Pepper
Ok, I'll have that up for ya in two shakes of a lamb's tail.

8:17 pm on Apr 23, 2004 (gmt 0)

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Wow, nice tool for finding keyword phrases for popular searches. How can we get that to work?
 

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