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We run a smallish Australian based site which effectively
feeds our clients <industry related> referrals. Until recently we
have only focused on G.com and have enjoyed decent listing on .com.au,
however of recent as our site was hosted in the states we have dropped
off the 'pages from australia' serps in G.com.au.
To fix this we have created three seperate versions of our site (.net
hosted in the states) to target local markets in Australia and UK. We
have built a smaller .co.uk version and a full .com.au version. All
three are hosted in their respective regions ie. UK, US, Aus. All
three have backlinks to our company web design + seo site.
Just recently our company site PR and backlinks got hammered, PR down
1 and baclinks halved. So we have obviously been hit with a duplicate
penilty of some descript. Currently .net owns all PR which filters
through the site down to the clients pages, and all of these link back
to company site.
As Australia is our product <locality based industry> we really need to push the
PR over to .com.au to rank in 'pages from australia'serps in G.com.au.
To get these sites some extra PR (and listed in google.co.uk) we put
links in to the .co.uk site from the company home page. This is where
I think we have gone wrong as the company site is being interpreted as
trying to spam the PR across three identical sites.
This (questions really) How do we get these sites ranking in the
.co.uk market? And push the PR across to .com.au?
(ranking .com.au is not as hard as our clients sites (hosted in the
states are mostly on .com.au extensions and rank well in 'pages from
australia') backlinks can be redirected to .com.au.)
As you can see this has become a very messy operation and brings me to
1. How to get .com.uk ranking well in 'pages from uk'
2. How to push PR from .net to .com.au (change links on company site)
My inclinations would be change
1. all links from company site to the .com.au (not .net).
2. All client sites backlinks to .com.au (not .net) big job to do
(avoid if possible)
Many Thanks for any valuable input/insight!
[edited by: Marcia at 4:28 am (utc) on April 15, 2004]
[edit reason] Made industry generic. [/edit]
I think you're doing the right things. I'd recommend trying to build out the .co.uk and .com.au sites a little more and develop different content on them if you can, and I wouldn't worry so much about problems or penalties. My hunch is that if you decide on a sensible way of breaking down those au vs. net vs. uk domains and put useful content on each, the domains should stabilize with pretty good PR. Let us know how it goes.
Bennie, I believe this has come up a number times about hosting and geo-targeting, but sometimes what appears to be local hosting can sometimes be locally "resold" hosting with the physical location of the servers actually elsewhere.
I read that someone recently changed their hosting to be physically located in Canada and are now showing up for sites from Canada search, where they weren't before.
You might want to double check the physical location, and it probably wouldn't hurt to get listed in some quality locale-specific directories.