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same site different markets.....

duplicate content penilty

     
12:54 am on Apr 15, 2004 (gmt 0)

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Long, slightly complex post, sorry guys but any ideas/help greatly
appreciated:

We run a smallish Australian based site which effectively
feeds our clients <industry related> referrals. Until recently we
have only focused on G.com and have enjoyed decent listing on .com.au,
however of recent as our site was hosted in the states we have dropped
off the 'pages from australia' serps in G.com.au.

To fix this we have created three seperate versions of our site (.net
hosted in the states) to target local markets in Australia and UK. We
have built a smaller .co.uk version and a full .com.au version. All
three are hosted in their respective regions ie. UK, US, Aus. All
three have backlinks to our company web design + seo site.

Just recently our company site PR and backlinks got hammered, PR down
1 and baclinks halved. So we have obviously been hit with a duplicate
penilty of some descript. Currently .net owns all PR which filters
through the site down to the clients pages, and all of these link back
to company site.

As Australia is our product <locality based industry> we really need to push the
PR over to .com.au to rank in 'pages from australia'serps in G.com.au.

To get these sites some extra PR (and listed in google.co.uk) we put
links in to the .co.uk site from the company home page. This is where
I think we have gone wrong as the company site is being interpreted as
trying to spam the PR across three identical sites.

This (questions really) How do we get these sites ranking in the
.co.uk market? And push the PR across to .com.au?

(ranking .com.au is not as hard as our clients sites (hosted in the
states are mostly on .com.au extensions and rank well in 'pages from
australia') backlinks can be redirected to .com.au.)

As you can see this has become a very messy operation and brings me to
my questions.

1. How to get .com.uk ranking well in 'pages from uk'
2. How to push PR from .net to .com.au (change links on company site)

My inclinations would be change
1. all links from company site to the .com.au (not .net).
2. All client sites backlinks to .com.au (not .net) big job to do
(avoid if possible)

Many Thanks for any valuable input/insight!

[edited by: Marcia at 4:28 am (utc) on April 15, 2004]
[edit reason] Made industry generic. [/edit]

8:01 am on Apr 15, 2004 (gmt 0)

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WebmasterWorld Senior Member googleguy is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Hey Bennie, welcome to WebmasterWorld. This is a pretty complex question; I'll try to give a couple pointers. I doubt that you're hitting any kind of penalty here. Are the pages on the sites exact duplicates of each other or are they similar but not identical? My hunch is that if the pages are identical, then we might be detecting that and showing only one of them. The way to help with that is to develop the pages/sites a little more so that they're not just exact copies of each other. One thing that I wouldn't worry about as much is the PR display. In a sense, it's natural that if you're taking the same amount of PageRank and divvying it up between 2-3 sites, then the individual "piles" of PageRank will be smaller, but the total amount hasn't really gone up or down. Because of the thresholds we use for whether to show backlinks externally, a small decrease in the visible PageRank could lead to the fewer amount of backlinks being reported that you mentioned. But bear in mind that here too, we still see all the backlinks (even if we don't report them all), so again it's not really like you're actually losing any backlinks.

I think you're doing the right things. I'd recommend trying to build out the .co.uk and .com.au sites a little more and develop different content on them if you can, and I wouldn't worry so much about problems or penalties. My hunch is that if you decide on a sensible way of breaking down those au vs. net vs. uk domains and put useful content on each, the domains should stabilize with pretty good PR. Let us know how it goes.

8:31 am on Apr 15, 2004 (gmt 0)

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WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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>>All three are hosted in their respective regions ie. UK, US, Aus.

Bennie, I believe this has come up a number times about hosting and geo-targeting, but sometimes what appears to be local hosting can sometimes be locally "resold" hosting with the physical location of the servers actually elsewhere.

I read that someone recently changed their hosting to be physically located in Canada and are now showing up for sites from Canada search, where they weren't before.

You might want to double check the physical location, and it probably wouldn't hurt to get listed in some quality locale-specific directories.

8:40 am on Apr 15, 2004 (gmt 0)

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From what I was told by Google people (SES, maybe even PubCon) the location of the server doesn't matter.
It wouldn't make any sense, because these days with broadband you can't determine if a server is in Europe or the States even if you're based in Europe.
9:19 pm on Apr 15, 2004 (gmt 0)

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Cheers for the advise guys!

Marcia - thanks for the heads up, luckily we have this covered :)

Thanks GoogleGuy, appreciate the time and valuable advise, will get to work and definately let you know how it all goes.

1:04 am on Apr 16, 2004 (gmt 0)

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Bennie,
I had a similar problem. Not being Australian I found it very difficult to register a .au domain and got round the problem by registering a .info site and hosted in Australia after insisting on my order that the servers must be in Australia. I got very little business and didnt appear in local Australian searches. Turned out the guy who sold me the hosting had lied and the servers were actually in California.
 

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