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The first element in the process involved a bit of Internet history. At SES Boston this year, Dan Dulitz (representing Google) gave the official word to a room full of Internet marketers that indeed, the new Google update had begun. And so, on the forums here, we began to call it the Boston update, for the sake of clarity.
And then the idea struck our own NFFC -- why not name the updates the way that hurricanes are named? It would make a great shorthand way to discuss the update and all related issues.
And so we did. At the time, we also assumed that the updates would be roughly once a month [webmasterworld.com], which did not hold up. But the tradition of naming each major shake-up in the Google index has continued.
I tracked down the update threads for each name and had a blast re-visiting all the old conversations. Hope others will enjoy this trip down memory lane, and the perspective it brings to this moment.
(confirmed by Daniel Dulitz at SES Boston, 2003)
(The first intentionally chosen name - There are
several different meanings to Cassandra. "Truthful",
"Unheeded Prophetess", "Confuser of Men",
"She who is Ignored"
(Named for a pizza restaurant frequented by
PubConference attendees in Boston)
(The beginnings of a more "continuous, rolling"
update and the end of the monthlies. Does anyone
have any history on why that name was picked?)
(Note for all you conspiracy buffs:
WebmasterWorld Publisher's Conference VI [webmasterworld.com] will be held in
February in Orlando, Florida. Is this a mere coincidence?)
[edited by: tedster at 5:40 pm (utc) on Jan. 3, 2004]
It was I who first spotted the update here in the UK, and was surprised (bemused?) a few hours later that it had been named Florida when you guys woke up.
Obviously it has to begin with an F, but it seemed to me it was hardly a coincidence that the next PubConference is in Florida ;)
I nevertheless attempted to have it renamed 'Update Filey (North Yorkshire)' - made a couple of posts to this effect, and even sent a sticky to GoogleGuy claiming precedence, and asking him to use Update Filey (North Yorkshire) in one of his posts.
I don't think he would mind if I state that he did reply, found it amusing, and suggested he might refer to Update Filey in a future post. But it was all tongue in cheek, and he's a polite guy and he didn't.
But there is your complete inside history - it should be 'Update Filey (North Yorkshire)' - all within quotes (for the simple reason that few people, even in the UK, know where Filey is!)
p.s. as a mark of goodwill, perhaps update G could be taken from a UK place-name. Maybe Greenwich? I see you use UTC after all ;)
As a Florida resident I object to our State name being used for such an update....we already have enough ridicule aimed at us for bad mathematics ;)
The latest update seems to mean our "budget is spent on replacing the stolen signs", buying Adwords to replace our SERP's.
Oddly enough if you try the above quoted term in Google it comes up with a town in Austria which may have been a much more appropriate name for this update.
The World Meteorological Organization is currently in charge of naming hurricanes. It is their policy that if a hurricane does significant damage, it's name will be retired for good. For example, Hurricane Andrew.
Can we be assured from webmasterworld.com that the name Florida will be retired for eternity?
I hereby second the nomination for the next one being named Update Grace in honor of our youngest member:
And here's hoping it'll be just as sweet.
In August there was a thread called "Update Fritz? Backlinks updated [webmasterworld.com]" but within the last few days it has been renamed to "Update? Backlinks updated".
<edit: hey - you can even pretend it refers to Greenwich Village if it makes you feel better :) >
Call me a newbie but I always thought that a dance/update is when baclinks/PR is updated. I think we see a rolling update of SERPs nower days, whereas PR and backlinks are displayed a few days later after they have been calculated into the SERPs.