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Keywords in a domain name

How should you format it?



6:30 pm on May 24, 2006 (gmt 0)

10+ Year Member

If you're buying a domain name with keywords in it, what should the format be?


or what?


6:54 pm on May 24, 2006 (gmt 0)

10+ Year Member

One that is the most easiest to remember for your customers.

For some, that means hyphens (such as if you have 2 or 3 of the same letters squashed together), others can skip the hyphens.


7:06 pm on May 24, 2006 (gmt 0)

5+ Year Member

buy both domains. domain name is cheap. Leave this decision open for later.
I think this has a meaning from the SEO aspect.
You better ask in the SEO forum.


7:14 pm on May 24, 2006 (gmt 0)

10+ Year Member

Thanks guys

From an adsense perspective, will the words only be parsed using the hyphens?


7:37 pm on May 24, 2006 (gmt 0)

10+ Year Member

I know at times search engines are capable of parsing the words. You can see that by the way they highlight the words when you look at cached pages (for example, the Google cache). I like the advice given above but in this order:

(1) Buy both domain names.
(2) Use keyword1keyword2keyword3 unless there are some double letters or it becomes unreadable or confusing (say the end of keyword1 and the beginning of keyword2 happen to form a different word)
(3) Use the dashes if some confusion arises.


9:02 pm on May 24, 2006 (gmt 0)

10+ Year Member

Just think of it like this - One of the Googlers used a great example in another thread.

If the name of your site is Experts Exchange.

Would you want:

One is clear, one sounds...adult

Another example, I'm just making this up, so sorry if it exists, but say it was about dolls and their looks:


One is clear, the other has too many of the same letters squished together and could confuse people.

Unless you run into the issues above, you could go either way, although hypenless would probably be easiest to remember (as was said, register both, have one re-direct to the other).


9:01 pm on Jun 1, 2006 (gmt 0)

10+ Year Member

According to some people, domains with "too many" (1, 2, 7?) hyphens would be "at a disadvantage" (penalty/lower ranking/longer sandbox?) in "certain competitive markets".

That said, as others have mentioned: get both versions and redirect one to the other!


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