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We set it up so that it checked the users IP, and if it's one of the development team, we see the site, and if not, you see a "coming soon" page instead.
But then I wondered if Google might send a spider over (because the developers are running Google Toolbar), get the holding page, decide it's seeing something different to us, and ban us before we even launch.
I suspect this couldn't happen (as Google wouldn't know it was seeing something different to us) - but I've decided to be paranoid, and develop on a different domain, just in case.
What's the expert view on this?