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Merge/Purge Guidelines for Email Lists

10:15 am on Oct 2, 2001 (gmt 0)

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Association for Interactive Media (AIM) is releasing guidelines for e-mail merge/purge [industryclick.com]

"These guidelines signal the further maturation of e-mail marketing," said Worldata/WebConnect corporate vice president Jay Schwedelson, who is co-chair of the Council for Responsible E-mail. "The problem now is that none of the e-mail list owners want to send their lists anywhere for e-mail merge/purge. So what happens is recipients get multiple versions of e-mail and there’s a lot of spam out there."