Welcome to WebmasterWorld Guest from 54.167.0.111

Forum Moderators: buckworks

Message Too Old, No Replies

Merge/Purge Guidelines for Email Lists

     

tedster

10:15 am on Oct 2, 2001 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Association for Interactive Media (AIM) is releasing guidelines for e-mail merge/purge [industryclick.com]

"These guidelines signal the further maturation of e-mail marketing," said Worldata/WebConnect corporate vice president Jay Schwedelson, who is co-chair of the Council for Responsible E-mail. "The problem now is that none of the e-mail list owners want to send their lists anywhere for e-mail merge/purge. So what happens is recipients get multiple versions of e-mail and there’s a lot of spam out there."
 

Featured Threads

Hot Threads This Week

Hot Threads This Month