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Apple's Safari only had .9% in that same survey, and Opera 1.3%. Small potatoes....
Small potatoes can add up to big chips.
Think about a market where 10 competitors are close to equal on most factors. You'd expect each to take 10% of the sales.
But what if only one of them catered for the 2.2% of small potatoes?
They'd each take 10% of (100 - 2.2) = 9.78% of the market.
Except for the guy with the free run at the 2.2% who'd take 9.78 + 2.2 = 11.98%
That's nearly 20% better sales than the other 9 competitors.
Factor in similar small potatoes (the site that works well for the 5% of disabled users; the one that downloads in time to catch the 6% of <56.6KB modem users etc) and you are talking a major competitive advantage for a site that works well for the small percentages.
joined:Dec 9, 2001
The fact remains that people who use minority browsers by choice are mostly savvy.
That is true in my experience. And it's exactly why they have more clout than the bare percentages would make you expect.
So consider this for a minute, you go to your favorite fast food restaurant, and 1 out of every 7 times a customer comes in, the cashier yells "we don't serve _your_ kind" and kicks you out. After all, that's what you are telling your internet customers...
...it's exactly why they have more clout than the bare percentages would make you expect.
Excellent point, buckworks. It's that "Tipping Point" factor coming into play. A great book that I heard was one of the marketing bibles for Google during the early years, at least.
The fact remains that people who use minority browsers by choice are mostly savvy. They would have to be to consciously decide to use them. It follows that while surfing they will encounter many sites that are not displaying properly so they must be happy to live with this
I know that more than 95% of my visitors will be happy with what they see. Add to that the 2% or 3% who may see a minor problem but a usable site then I think I'm almost there using my existing methods.
I am a busy man and if I get the chance to adjust my site I may do so but it is not at the top of my priority list, nor should it be under these circumstances.