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That's an interesting company, though.. They don't serve ads targeted by site categorization, they say they do make this by querying the page (like Google)
They give 60% to the publisher and they are an Israel company, as I understood.
From what I read, the first impression I had is that they entered business to play on top. They look serious. Don't know what it will look like in the future, of course.
I'm hooked on cbprosense. It is not a ppc program but a script connected to an affiliate program. It works much like adsense (content targeting wise) and most products pay up to 75% in commissions. Works really well for me.
Isn't this clickbank based? meaning a lot of the products are internet based, ebooks, et al. So if I sell digital cameras this probably wouldn't work for me, or would it?