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I am in the process of developing a dating site. I know there are many but i like to develop websites in my spare time and i decided that this will be my next project.
For example, i thought of little viral marketing technique by making a funny animation of some sort. You know, the kind that yout friends forward you all the time... The joke, animation, etc has somthing to do with dating or people in love but it also has a small link in it to your site on witch people can click.
I olso thought of (probably already done but maybe a good idea) an option for your members to notify a friend about another member that would make a perfect date for him of her...
These are just a few idea's. Does anyone like to share some of their techniques? I am in an little country in Europe so i dont think i will hurt a lot of people by knowing their techniques... Thanks in advance...
Even some of the larger networks have sites out there with marketing muscle behind them that probably don't make much at all. Since they have lots of personal info and know so much about their members, they may even make more selling advertising than on the personals memberships after all the expenses.
It'll definitely require a unique angle, and any kind of viral pass along apps that can be developed will help tremendously. Its an expensive market to advertise in and the cost of acquiring a member goes up daily. An affiliate program that pays out a minimum of 50% of initial paid registrations would be necessary to get anyone serious affiliates to heavily promote, maybe much higher than that given that conversion rates will probably be lower than the major networks unless there is some really unique twist to it.