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Someone told me it was because I was bidding too low on adwords so I set it high (too high, conversion rate would need to be well above 5% to break even but I thought I would test). Only change was I ran out of money faster (better CTR, still 0 conversion)
Someone else told me to forget adwords and concentrate on my site. The site does about $20 a month amazon aff, the new cj offers I added, couple of hundred clicks, zero sales/leads. For some reason it can count impressions even though its text links - maybe I added the link wrong?
One answer I was given is my ad copy is misleading - people get to destination and think "this isnt what I was expecting" - but ZERO conversions? Also ads running for clients (luxury hotel, popular cartoon mouse related holiday, skin care product, etc) are making them stacks of cash so I cant be all that bad at writing ads .. can I? If I am it is only when doing affiliate stuff and only for myself <g>
I am using a tracking .asp script for the urls currently that does a redirect to the link url with my aff code, is is possible that because it does not have my web site as the referrer it is rejected? or possibly not setting cookie? Could it be I am generating the wrong links from the aff network interface?
Any tips would be very gratefully received :O(
Chris "Aff *Loser*" Garrett
One answer I was given is my ad copy is misleading
I think it starts and stops here. Hundreds of clicks does not guarantee anything even for mildy targeted content. Now, if people start saying "this is exactly what I was expecting" you can begin to set much more lofty expectations per hundred visitors.
I think it takes a *lot* of traffic (or other methods of doing business) to make affiliate marketing work. But don't despair. Some people here are making it work great.
I have a few 5 or 6 word keyphrases where I am number one for all of them, they get less than 20 visitors a month, but all get at least 1 conversion from each.
I've heard people say that half of all aff. commisions are hijacked with networks like that and scum-ware. I seriously doubt it is that high. As far as no sales it maybe the programs and merchants you have tried and the landing pages not matching the keywords well enough? Some things are impulse buys and other things not, just searching for info. Are your keywords broad matched and general or extremely tight and targeted? Do you use qualifiers in your ads, like mentioning the price or that it is not free? Using words like buy... xwidget here etc.?
I have found it does not even matter if something (action) is totally 100% free to the surfers to do, doesn't guarantee any higher conversion rates. It is still a game of pure testing & more testing. Expensive game until you find the tests that work.
It takes LOTS and LOTS of testing. Match the keyword and the creative to exactly what the landing page offers.
I suggest not using dynamic keyword insertion, not using power posting. They both make it to easy to get sloppy and spend lots of money especially as an affiliate. Use one, or at most 3-5 very closely related keywords in each ad group.
Any keywords a merchant suggests in the CJ interface will probably not work because all the affiliates will try them. The creative they usually put in there to use is not written for search. Chances are someone just put it in there because they had to put something in. It's much better to write your own.
Get it right and the rewards can be huge.
joined:Jan 8, 2003
No. It takes persistence and a belief in yourself.
Right. That was covered by "or some other". I know it can be done, it's just that the way I was trying it isn't working. But it was a great learning experience and I'm moving forward to the next thing.
But thanks for the encouragement!
What would you say is the conversion rate I should be working on to do my calculations of what I can afford to bid? This is why I am only looking at high ticket items as I am told to not bid too low in adwords as you will get second clicks where another aff already has the cookie. If you say £0.55 a click and the merchant only gives you 5% then they will either need greater than 5% conversion rate or the item will need to be more than £250 before you start earning any money.
(if my math brain is thunking right)
I have 120 days on high priced items, pieces in teh $000's and they convert in the end.
The under $20 items convert quickly on 5 day coookies but my overall conversion is very low something like 0.2%.
Having tried like you to use PPC and failed I learnt SEO - cheapest way in the long run.
This is why I am only looking at high ticket items as I am told to not bid too low in adwords as you will get second clicks where another aff already has the cookie.
Most every affiliate program I know of gives the sale to the last cookie set, not the first. Bidding $.50 does take a rather large payout to be profitable but with the right programs there is still plenty of traffic to be had at $.10 per click.
I am trying the same type of thing you are. I not making a landing page though... I am building landing sites. I believe you should be able to convert more people to buyers if you do a proper job, than straight through to the Merchant.
All the Best,