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affiliate programs that need approval

     
7:11 pm on Jun 9, 2004 (gmt 0)

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Lately,
I have been visting a new site with a affiliate programs. With alot of these programs you have to wait to get approved.

This is new to me. I'm used to affiliate programs where you just sign up and is given an affiliate link.

Anyone know anything about these programs where you have to be approved?

8:01 pm on June 9, 2004 (gmt 0)

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They probably want to make sure your site meets with their approval (nothing illegal/immoral, etc). I was wondering the other day what else they look for/at.
8:30 pm on June 9, 2004 (gmt 0)

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Tradedoubler.com requires approval.

Affiliate programs will often require approval of your site to ensure that the companies they represent are not being advertised on inappropriate sites.

Tradedoubler allows each company it represents to approve your site individually.

Rgds

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8:30 pm on June 9, 2004 (gmt 0)

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A lot of big brands do this. They are afraid of associating their brands with personal home pages, etc. Some only want related sites. If you asked me it's the wrong way to go, but it's very common in the aff. networks.
10:08 pm on June 9, 2004 (gmt 0)

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Some only want related sites. If you asked me it's the wrong way to go, but it's very common in the aff. networks.

I thought one of the other reasons was to not dilute the affiliate pool (that is, advertisers protecting its better publishers by not letting its ad revenue get spread too thin which would lead to publishers thinking they can do better elsewhere and removing the ads from an on-topic site).

10:23 pm on June 9, 2004 (gmt 0)

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I've been wondering what sort of tools/data the merchants have access to. Lately I've gotten a few emails from merchants "hey we see you're doing well selling <competitors products> We'd like you to sell our <related products> as well we give you $x/y% commision. To make it wasy we've already aproved you, so you can star generating links right away"
9:34 am on June 10, 2004 (gmt 0)

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I understand why they want to approve folk but it kinda rules people out from signing up first then building a site around the product or using PPC (no site) :O(
4:13 pm on June 10, 2004 (gmt 0)

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"I understand why they want to approve folk but it kinda rules people out from signing up first then building a site around the product or using PPC (no site) :O( "

I've been frustrated by this recently. There are ways around it, but I agree it is incredibly annoying.

4:45 pm on June 10, 2004 (gmt 0)

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Email the affiliate manager show them an example of what you've done with another program. Most will approve.
6:34 pm on June 10, 2004 (gmt 0)

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I've been wondering what sort of tools/data the merchants have access to. Lately I've gotten a few emails from merchants "hey we see you're doing well selling <competitors products> We'd like you to sell our <related products> as well we give you $x/y% commision. To make it wasy we've already aproved you, so you can star generating links right away"

In the past I've been contacted by somebody within CJ who wanted to setup a conference call with the affiliate program manager of their competitor that I was already representing.

I think it's an in-house process with account managers scanning publisher records to maximize the revenues of publishers and CJ, as well as increase the performance of the merchants program.

Kind of along the same lines as when they push an offer to you through the network.

6:38 pm on June 10, 2004 (gmt 0)

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What's been said above. Merchants all have different criteria. Some want as many affiliates as possible, some just want sites that are targetted to what they're selling. Example: Patogonia only wants Outdoor related sites, so they're going to check you out before they let you in. Some require that you have a privacy policy. Some are parasite free and want to look at your sites to make sure there's nothing fishy going on so they can stay that way. Lots of reasons why some don't auto approve.
10:26 pm on June 12, 2004 (gmt 0)

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What Trust said! Programs that are actively managed and especially if they are parasite free will do lots of checking before approving affiliates. When you think about it, when we take the extra time to do this in our programs it can actually help you earn more by running a clean program that does not allow unethical marketers to compete with you.

Also many times you will find that the programs that are auto-pilot are not as good at support and not as responsive as programs who have active screening managers. Many programs I know that do auto approvals do it because they don't really have anyone running the program or just have a busy online manager doing 10 other things that does not have too much time to get involved with affiliates.

Linda