Fourth Quarter Expected to be Huge Ad quarter.

Today Double click is expected to report very flat earnings for the second quarter. Above analysts estimates (aren't they always), but way off comparatively from a year ago. The silver lining is many ad experts expect the fourth quarter to be breath takingly huge.

So, its late July, are your ready for October1 - Dec 1? If not, you best get it in high gear today. The other silver lining, is now that traffic is flat, and ad sales are less-than-flat, you do have a slight window to prepare. Go for it.