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The cost of one my keyword has increased from 0.15/perclick to 0.5/perclick in order to get the top 3 positions at overture.
But now the war ended, the merchant has noticed the bidding war and even itself cannot get the top 3, so it doesn't allow to use it's trademark anymore.
I know this day will come, but I didn't realize it comes so fast
If you were a merchant would you rather have:
1) 1 bid on your trademarked terms that you buy going to your website and up to 70 going to other sites/competitors
2) The listing your company can buy and a mix of your affiliates and competitors
Seems like the Google change might have some interesting affects.
As it is now, the smart merchants want PPC advertisers, just not ones that bid over them. Hey, holding every spot on the page, you have 100% chance of the sale if someone goes for a sponsored link.
The smart affiliates, well, they're doing something right now too :)
The thing I love about writing, especially about this market, is there's always something new and interesting going on to write about ;)
In the competitive ISP space, it's probably not in NetZero & Juno's best interests to have folks like AOL & Earthlink bidding on their trademarked terms.
If I were NetZero or Juno, I would rather have 8 ads on a page (1 Official, 5 Affiliates, 1 AOL, 1 Earthlink) than 3 ads on a page (1 Official, 1 AOL, 1 Earthlink).
With the first example, pure statistics indicate a 75% (6 of 8) chance of NetZero/Juno gaining the visitor, wherase the second gives a 33% probability. [Ad relevance, aside]