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Content targeted books by Amazon

A program similar to AdSense?

   
8:41 pm on Apr 4, 2004 (gmt 0)

10+ Year Member



I'd like to see Google provide a book scheme along the same lines as adsense, easy to implement and not done by keyword search keyword strings. I'm amazed Amazon has failed to see this opportunity yet.
10:13 pm on Apr 5, 2004 (gmt 0)

10+ Year Member



That would be great I agree. However, Amazon has no web site spidering or search engine technology to implement such a feature, and they would have to build it from the ground up. Search engines are not as easy as they seem to build.
12:36 am on Apr 6, 2004 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Amazon used to have a nice tower that showed book ads that were books related to books you had sold earlier. I liked it and am thinking about using it again but can't find it on Amazon Associates now. I just wrote them asking about it. If I find it can still be used I'll post it here. I thought it was actually better than a key word search. What better method than basing books shown in ads on books people had bought from my site earlier.
10:57 am on Apr 7, 2004 (gmt 0)

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I originally posted this in the google forum in the vain hope that it might grab the attention of a google techician. I agree that it may be out of Amazon's depth but I did also think that tapping into the Alexa crawl might solve that problem. Can you imagine the click through rates on graphics of books if they were content targeted. It would be awesome.

SO anyone from Amazon, Barnes Noble, J Wiley and Google take notice as I'm off to see a VC. :)

9:11 pm on Apr 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not to imply that you're all lazy bums :) but it seems to me that with content sites you as the owner would be best suited to select the best books to be listed on your pages?

I think you'd be most happier by showing a tower ad with books you selected than a random selection provided by Amazon. But that's just me.

9:53 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Amazon sort of already do this in a round about way.

For at least one of the links types you can enter a search string/variable in the referrer/link/iframe (whatever link type) url and books for that search term are returned.

Just checked my site which has Amazon links (probably not been there for a while - lol) and the links still work OK - EG, On a page I have on the Roman Empire I enter the search string/variable as Roman Empire and related books are returned.

If this is what you are after just have a look at how the Amazon link url (for some links) is broken down :)

Not sure if this is entirely what you are looking for though as you would probably have to add each search string to the url for each page - but should not be to hard to do dynamically

10:42 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Well I'm talking large content sites 15k pages of articles which makes the need for automation important.

As with query strings unfortunately when the content is so specific and scientific in nature Amazon just does'nt cut it.

1:57 am on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I heard back from Amazon on the tower with books related to books you had sold earlier. Basically it is not longer available.

I don't think it's a matter of laziness. I do put ads for hightly targeted books on content pages. OTOH there are pages where a constantly changing tower of related books would be nice. You can do that in terms of catagory with Amazon now but the other was so much better.

5:23 am on Apr 9, 2004 (gmt 0)

10+ Year Member



I got halfway to doing this on my site. The page title is in a php variable $title - I got a 'search keyword' ad from amazon and used $title as the search string. Didn't work great, but passable.

Roddy

5:46 am on Apr 9, 2004 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



This script [webmasterworld.com] lets you show AdSense style Amazon ads.
11:54 am on Apr 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



However, Amazon has no web site spidering or search engine technology to implement such a feature

Um, yes they do. It's called Alexa. ia_archiver is the spider.

I'm surprised they haven't launched a content book ad system as well.

Actually, come to think of it, they must have the technology. They show targeted ads on the alexa results pages.

1:59 am on Apr 11, 2004 (gmt 0)

10+ Year Member



That's why it seems a no brainer to me, I'm just amazed that Alexa or any of the other big booksellers hasn't taken the lead before Google does.
 

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