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I am a newbie in online marketing, and I need your advise.
I run a website, and I am looking for ways to improve my ROI. One of the ways I see is adding product reviews from experts.
I see that many my competitors have reviews of their products on their websites.
So I was wondering how people usually go around it. I mean, should I mention that I am willing to pay for this in my message to a potential reviewer? How should I ask for a review?
Sorry for these questions. I just don't know how to approach someone whom I want to ask to review my product.
Thanks as always for your advices and shared experience.
I mean, should I mention that I am willing to pay for this in my message to a potential reviewer.
I wouldn't recommend it. Reviews - unlike advertising copy - are supposed to be impartial assessments. If word gets out that you've paid for a product review it will damage your reputation and that of the company who did the reviewing.
Why not contact a couple of publications which cover your field and ask them to include your product in their next comparative review of competing products?
The very top tier of reviewers probably don't want or expect you to provide a free copy, but for most publications money has to be considered a factor.