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When to toss in the towel

CJ, Linkshare not performing

     
6:02 am on Feb 21, 2004 (gmt 0)

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The second day after I stared with CJ I was happy to get my first sale. I made $4.99. Seven hundred clickthroughs later that is still the only sale. When do you give up? What percentage of clickthroughs do you consider to be the low end for success.

I recently joined up with linkshare, but I am noticing after sevral hundred impressions I have yet to have a clickthrough on what I consider very targeted ads with strong placement. My own clickthroughs do not show up but they are from the same IP I signed up from. Do they filter your own clicks?
All in all, I thought these would be suitable to replace Adsense on pages that were receiving less than targeted ads. So far I am less than impressed.

11:51 am on Feb 21, 2004 (gmt 0)

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I prefer CJ. I have tried Linkshare but got sick of receiving small cheques, with CJ they add all your commissions together and pay you out after you get a minimum amount.

It is hard to get sales with these companies but there is not much alternative you could try 7search they have a top ten page that takes you to their search page then you are paid 50% of what advertisers spend on cpc adds.

I have just tried this on one of my sites and I am getting reasonable results although its not as good as adsense.

12:50 pm on Feb 21, 2004 (gmt 0)

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The network doesn't mean much, but rather the merchant(s) you choose to promote. All the network does is provide the tracking and cut checks (as far as affiliate are concerned). 700 clicks sounds like a fair trial - I would "split"
1:28 pm on Feb 21, 2004 (gmt 0)

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Your problem may stem from this [webmasterworld.com], at least in part.

One of my sites that used to generate a respectable income from CJ and others declined significantly about two years ago, courtesy of Google. ;) Since Florida, traffic is restored to those "two years ago" levels, a ten-fold increase, but it has produced ZERO sales increase.

6:42 pm on Feb 22, 2004 (gmt 0)

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CJ has been having some tracking problems of late. As we speak, they are doing some *major update* to their system. I don't mind CJ except for the recent spike in reversals. If you have a site that relates well to some of their affiliate programs, leave the links and give it some time. If your sites do not perform at all, CJ will eventually cancel your account for you.
4:06 am on Feb 23, 2004 (gmt 0)

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The layout of the page and format of the links can heavily influence clicks.

A couple things that tend to work well:

1) put a text link under the banner with a call to action

2) affiliate sites that provide information about whatever the affiliate program is selling tend to do much better than "passive" affiliate sites. In order to sell and make $$$ the site has to actively (pre)sell. Banners are great for branding but IMHO, they pretty much stink for pay for performance (affiliate marketing) from the publishers POV.

6:43 am on Feb 23, 2004 (gmt 0)

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Thanks for the tips skibum. Actually, the majority of the pages are in the backcountry skiing area.:) But this was out of 500 clickthrus (I was guessing earlier, it was when CJ was down) I only had the one response, on the second day of the program.
Anyway, I switched today from a single banner at the top to a table with the 468X60 adsense surrounded by two 120X60 buttons. I'll try the call to action to go with wherever I have a snippet generator, since those pages aren't running adsense and I won't have to worry about putting other text ads there.
 

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