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I just started adding Amazon links, only a few orders so far, but since i have't had time to properly target them there is probably a lot of room for improvement.
With my book links i include a small image of the book from the Amazon site, together with a Text Link. I'im considering dropping the image, having text only, but making it obvious that the browser is going to an affilate site.
Keep in mind that the listed percentages count ALL items. An accessory counts numerically as much as the item you might be promoting, despite a significant difference in price. One might wish to be careful when taking Amazon numbers at face value.
as others have pointed out on the thread, 34%(actually right now is 29%) is counted from the users who click on Amazon. So if I have 1000 hits a day, and only 1% of those click, and then I'll get 30% of them actually buying(not that these are my actual numbers). I don't think I'll be rich anytime soon :)
Amazon is better. Why? my market is books. The other day I had a sale of a stainless steel blender. How on earth? You wouldn't be able to cross sale items like that on B&N. The mere fact that Amazon sells from toys to trucks(well figuratively) means that the cookie you set on the user's computer might give you a sale later down the road when the user goes back to Amazon to buy something unrelated to your site altogether.
The mere fact that Amazon sells from toys to trucks(well figuratively) means that the cookie you set on the user's computer might give you a sale later down the road when the user goes back to Amazon to buy something unrelated to your site altogether.
Sorry to burst your bubble, but Amazon will only give you credit for a sale if your user buys something from Amazon after being referred directly from your site and does so within 24 hours. This means that if you send someone to Amazon and that person comes back several hours later to make a purchase by typing Amazon into their browser, you earn nothing. If you send Amazon a visitor and that person leaves their browser open for 25 hours and then makes a purchase, you again earn nothing.
Two steps you should take:
aa) install a small tracking script that forwards the click to amazon.
check the IPs that the script records if they are UK or maybe US
bb) if aa) returns lots of foreign (non UK) visitors to your site clicking on the link, install links to the US or CA versions of Amazon as well