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Revenue from Personal Web Publishing Platform

How to optimize?

6:51 am on Feb 11, 2004 (gmt 0)

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I am new to this forum, but wish I had visited earlier since I see a lot of creative ideas and very knowledgeable experts.

I operate a web-based platform for keeping a journal or diary (also known as weblog). We have about 90,000 registered users keeping journals. People come to our site to post entries to their public and private journals, or they come to read public journals. There are also a number of community-oriented features which are popular.

Unfortunately we have very sucky server log reporting software, which crapped out a while back and didn't provide much useful data anyway. Nielsen Net Ratings is telling us we get about 250,000 monthly uniques and 247 Real Media is telling us about 650,000 uniques.

Here are some stats i'm more confident about:

Daily page views: 50K (I expect 2x or 3x that daily rate by year's end)
U.S. traffic: ~85%
Demographics: heavily teen and college age, ~65% female
Average visit: 11 minutes

I've tried some of the networks, but the yields are pretty terrible. Have found that CTR on this type of site is minimal, and these R.O.N. players do not serve relevant ads. CPM works ok, but I need better rates and more relevant advertisers. Have tried 247 and it absolutely sucked. AdSense didn't do much because of the low CTR. Fastclick turned me down for content concerns.

At this point I'm getting ready to move forward with a professional publisher rep that drums up advertising deals for decent sized sites like mine, and I'm hopeful about what he can do, since he's an "expert".

Are there any other avenues or specific networks or firms I should pursue to fully monetize my site's traffic? Any thoughts on a range that I should be expecting if all cylinders are firing?

Thanks in advance!

6:09 pm on Feb 11, 2004 (gmt 0)

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What is your website? Maybe we can be of help.
8:05 pm on Feb 11, 2004 (gmt 0)

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Umm, no let's keep urls out of this please. (That's what profiles are for.)
2:44 pm on Feb 12, 2004 (gmt 0)


WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 2, 2003
votes: 54

This is an aside, not a direct response.

Get rid of the pop-ups and pop-unders. As soon as they loaded to my browser I was ready to flee your website and thought less of your company. Really, they are the sign of an amateur in my mind.

Actually, in a certain way, this IS a direct response.

4:42 pm on Feb 12, 2004 (gmt 0)

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>>That's what profiles are for<<
correct, but how can we see the website in a profile of a new user?
I thought that they are only shown from a certain number of posts to the forum on.
5:43 pm on Feb 12, 2004 (gmt 0)

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joined:Feb 11, 2004
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Thanks for offering that point. Right now we are doing one pop-up and one pop-under. I understand the issue of sacrificing some traffic by having higher CPM units like the ones you saw. Should I expect better long-term revenue with just one pop-up, or even none?

Also, any advice on the big picture approach, wrt what I have already tried, would be helpful.



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