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Recruiting Affiliates

     
6:39 am on Sep 12, 2003 (gmt 0)

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We develop and market a currency trading seminar CD course and want to increase our exposure and sales through affiliates. It was recommended to us that we become an advertiser with Commission Junction in order to attract top-notch affiliates. We are wondering if CJ is a good choice given such an industry-specific product offering. Are there better options for affiliate recruiting that will give us a bigger bang for the buck? What about outsourcing affiliate recruitment to a third party?

Appreciate any help.

Thanks,
Ray

4:01 pm on Sept 12, 2003 (gmt 0)

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Outsourcing is always an option, but for starters you could try doing a link check on your competitors and then contacting those links to see if they'd like to join your program.

[edited by: Marcia at 8:22 am (utc) on Sep. 14, 2003]
[edit reason] No URLs or tools, please. [/edit]

6:05 am on Sept 14, 2003 (gmt 0)

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Thanks Fruit_and_Veg.

Still would like to hear any first hand experience from merchants who promoted industry-specific products via CJ.

Thanks

[edited by: Marcia at 8:21 am (utc) on Sep. 14, 2003]
[edit reason] Contextual edit. [/edit]

7:05 am on Sept 15, 2003 (gmt 0)

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My take is this.

1. If you have a good brand and good traffic today then BFree is the best option.

2. If you have an "okay" brand but relatively low traffic then CJ is the best choice. (low traffic = less than 1 million current unique visitors per month in this case)

3. If you have poor traffic and practically no brand image then something like clickbank is the place to start.

I have different sites that bat on all sides of the equations.....this strategy works well for me ;)

9:29 am on Sept 15, 2003 (gmt 0)

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If you know your competition has a successful affiliate scheme, then I would try and recruit there affiliate manager.

With any network you'll still need a person that recruits, looks after and develops good affiliates to really make the most from the opportunity.

11:29 pm on Sept 15, 2003 (gmt 0)

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silky,
Why not try the medium sized affiliate networks and reduce your risk? If everything works out you can always move up to CJ. But as mentioned above I don't think you'll have the volume to cover your costs at CJ.

p.m me and I will put you in contact with the right person.

11:45 pm on Sept 15, 2003 (gmt 0)

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Another network worth a look is ShareaSale.
3:41 pm on Sept 17, 2003 (gmt 0)

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Silky,

You seem pretty focused on CJ, but I agree with DarkBlue, I don't think your costs would be justified. I have several merchants on CJ so I can tell you that you would automatically get TONS of affiliates, but many would not be active or produce for you. With CJ you will get volume but to find strong partners will be largely up to your efforts, unless you outsource. Each of my CJ merchants has over 2,000 affiliates, but I only focus on recruiting top partners that fit each niche and know how to produce sales.

The key for you I think would be to go with a lower cost network like Darblue or SAS like buckworks suggested. Then focus on finding strong NICHE partners that could really run with your program.

.

7:23 pm on Sept 18, 2003 (gmt 0)

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Thanks to everyone for the valuable input. It helped a great deal. I like Smiley's idea of trying to recruit competition's affiliates. We will definitely give that a shot. After that we will look at the lower cost networks as was suggested.

We are also thinking of talking to companies like Partnerific who can manage our affiliate program for a monthly fee. Has anyone had any experience working with Parnerific or similar type of companies?

Thanks again.

5:18 pm on Sept 19, 2003 (gmt 0)

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There's nothing wrong with going totally independent either. Many of the top producing affiliates know that CJ and the others take a big chunk of what would otherwise be their commissions, and look for trustworthy independents. On the other hand it's hard work building a good reputation...

Good luck, whatever you choose. It's a wild ride!

 

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